Sökning: "Social and Community Engagement"

Visar resultat 1 - 5 av 275 uppsatser innehållade orden Social and Community Engagement.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. “LIVE, BREATHE, TESLA” : En kvalitativ studie om gemenskap och kundlojalitet i Teslas svenska Facebook-community

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Shajan Bakir; Joel Arvid Olai; [2024]
    Nyckelord :brand community; customer loyalty; Tesla; Facebook;

    Sammanfattning : The primary objective of the research was to examine the motivations behind members’ participation in Tesla’s online community on Facebook and explore how member interaction influences engagement and loyalty towards Tesla. The emergence of new technologies has intensified the complexity of understanding user behaviors. LÄS MER

  4. 3. Local History Awareness : And its Influence on Young People in a Post-Communist Region

    Magister-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Marwan M. Hassan; [2024]
    Nyckelord :local history; place attachment; regional affiliation; regional pride; civic engagement; social trust; regional identity; mobile learning; mobile website; post-communist communities; retrospective qualitative interviews; Eberswalde; East Germany;

    Sammanfattning : This project explores the impact of a mobile website (MWS) designed to enhance knowledge and interest in local history among residents of Eberswalde as a sample for an Eastern German post-communist city. It aims to strengthen the sense of regional identity and attachment, potentially affecting their decision to remain in or leave the region. LÄS MER

  5. 4. Meningsfulla aktiviteter bland äldre personer på äldreboenden

    Kandidat-uppsats, Lunds universitet/Hållbar vardag och hälsa i ett livsperspektiv; Lunds universitet/Institutionen för hälsovetenskaper

    Författare :Anna Lindström Andersson; Albin Hansson Bergvall; [2024]
    Nyckelord :Arbetsterapi; aktivitetsvetenskap; meningsfulla aktiviteter; äldres personers hälsa; äldreboende; Medicine and Health Sciences;

    Sammanfattning : Background: Meaningful activities are interconnected with health and well-being. When people age or their circumstances for engaging in occupations change, a loss of meaningful activities can occur, leading to illness. LÄS MER

  7. 5. Business Model Innovation for Energy Communities : A Cross-Comparative Analysis with the Business Model Canvas in the Swedish energy market

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Sohel Abdu; [2024]
    Nyckelord :Energy Communities; Renewable Energy Systems; Business Model Canvas Innovation; Swedish Energy Policy; Prosumer engagement; Circular Energy Economy; Smart Energy Technology; Sustainable Energy Transition.; Energigemenskaper; Förnybara Energisystem; Affärsmodells Canvas Innovation; Svensk Energipolitik; Prosumer engagemang; Cirkulär Energi Ekonomi; Smart Energiteknik; Hållbar Energi Övergång;

    Sammanfattning : This thesis undertakes a thorough exploration of business models for energy communities, specifically tailored to the unique requirements of the Swedish energy sector. Its objective is to identify and evaluate global business models for energy communities, focusing on their applicability within Sweden's regulatory, market, and socio-cultural contexts. LÄS MER