Sökning: "Stefan Arvid"

Hittade 3 uppsatser innehållade orden Stefan Arvid.

  1. 1. The Art of Shielding Luxury Brands: Defensive Strategies for Success

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Carl Oscar Frithiof; Stefan Karlsson; Arvid Vesterberg; [2023]
    Nyckelord :Brand image; luxury brands; automotive industry; defensive; symbolism; Business and Economics;

    Sammanfattning : Abstract Title: The Art of Shielding Luxury Brands: Defensive Strategies for Success Seminar date: 2023-06-01 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) Authors: Arvid Vesterberg, Oscar Frithiof and Stefan Karlsson Advisor: Jon Bertilsson Key words: Brand image, luxury brands, automotive industry, defensive, symbolism Research question: What methods and strategies do companies with luxury brands in the automotive industry use to protect their brand image? Purpose: The aim of this paper is to examine more deeply how companies in the automotive industry with luxury brands work to protect their brand image. Furthermore, the survey also aims to examine how these companies deal with potential threats to the brand image, as well as to increase awareness of the importance of protecting the brand image. LÄS MER

  3. 2. En undersökning av effekten av on-site-faktorer vid sökmotoroptimering

    Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Julius Björk; Jennifer Blidholm; Fredrik Gerdin Börjesson; Arvid Edenheim; Annie Ingvarsson; Stefan Lindstedt; Johan Onsjö; Pär Söderberg; [2018]
    Nyckelord :SEO; sökmotoroptimering; on-site; struktur; nyckelord; kompakthet; sitemap; korskopplingar;

    Sammanfattning : The significance of search engine optimization is clearly highlighted sin- ce over 90 % of internet usage starts with a search engine according to contemporary studies, whilst the internet also has contributed to increa- sed competition between companies operating from different geographic markets. Guidelines from search engines and theory from studies descri- be several internal influencing factors, on-site factors, but ambiguous in the studies is how much these factors affect the ranking. LÄS MER

  4. 3. Vegetationsförändringar på Kungsmarken efter återupptagen hävd - Inom tre storrutor med olika hävdhistoria som lämnats till fri succession och sedan restaurerats

    Magister-uppsats, Lunds universitet/Examensarbeten i biologi

    Författare :Patrik Lauthers; [2015]
    Nyckelord :Biology and Life Sciences;

    Sammanfattning : Hay meadows are becoming scarce in the Swedish agricultural landscape and restoration efforts are crucial to not lose the rich biodiversity. I studied three closely situated areas, one formerly grazed and the other two mown for at least 800 years, which had been left for free succession for more than fifty years. LÄS MER