Sökning: "Strategy frame."

Visar resultat 1 - 5 av 371 uppsatser innehållade orden Strategy frame..

1. 1. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Yrsa Petersén; Filippa Sundman; [2024-03-04]
   Nyckelord :Personligt varumärke; influencer; kommunikationsstrategier; karaktärsdrag; TikTok;

   Sammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER

3. 2. Drag i debatten

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Lina Abrahamsson; Wilma Mäkinen; Ellen Rosén; [2024-03-01]
   Nyckelord :;

   Sammanfattning : This quantitative content analysis, with a theoretical framework based on framing theory and Hallin’s Spheres, studies how Swedish newspapers reported on a debate surrounding Drag Story Hour (DSH) and the Sweden Democrats (SD) wanting to stop it, during a one-year period. This study analyzes news articles, as well as opinion-based publications in newspapers, to study the representation of different actors and their opinions, as well as the authors’ opinions and framing of DSH and SD’s aim to stop it. LÄS MER

4. 3. The Propaganda of Iran and its Proxies : A study on the cross-group cohesion of Iran, Hezbollah and Hamas

   Master-uppsats, Försvarshögskolan

   Författare :Gustav Christensson; [2024]
   Nyckelord :Iran; Hezbollah; Hamas; Axis of Resistance; social identity theory; Islamist propaganda; content analysis;

   Sammanfattning : Since the Islamic Revolution in 1979 Iran has employed a deliberate and successful strategy centered around the use and support of various proxies, notably Hezbollah and Hamas who are part of the Iranian led Axis of Resistance. There is a vast literature that has studied different aspects of this Iranian proxy dimension, but relatively little research has been conducted on propaganda as a unifying mechanism. LÄS MER

5. 4. Barnkulturgaranti : ​​En kvalitativ studie gällande skolkulturstrategin Relevant ​

   Uppsats för yrkesexamina på grundnivå, Linnéuniversitetet/Institutionen för musik och bild (MB)

   Författare :Christian Bravin; Martina Håkansson; [2024]
   Nyckelord :Barnkulturgaranti; skolkulturstrategi; skolkultur; ramfaktorteori; Kalmarregion;

   Sammanfattning : The purpose of this study is to investigate how primary school teachers and cultural coordinators in Kalmar County implement the regionally implemented school culture strategy Relevant through collaboration with various cultural institutions. Three teachers and two municipal cultural coordinators participate in the study. LÄS MER

7. 5. #ReFashionNow: Investigating the Nexus Between Corporate Social Responsibility Discourse and the EU Strategy for Sustainable and Circular Textiles

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Frida Månsson; [2024]
   Nyckelord :Textile industry; Corporate social responsibility; European Union; Critical frame analysis; Discourse; Law and Political Science;

   Sammanfattning : This thesis investigates the intertwining of corporate social responsibility (CSR) discourse and the European Union's strategy for sustainable and circular textiles through a single case study and critical frame analysis (CFA). By doing this, concurring discourse between corporations and the institutions aimed at governing them can be problematised. LÄS MER