Sökning: "Tik Tok"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden Tik Tok.

  1. 1. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hilal Ahmad; Isak Rydén; [2023-07-03]
    Nyckelord :Media consumption; user-generated content; fast media; TikTok; addictive behavior; trends; media multitasking; social TV;

    Sammanfattning : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. LÄS MER

  3. 2. Varumärkesbyggande inom professionell fotboll: Sociala mediers påverkan : En kvalitativ studie på fyra allsvenska fotbollsklubbar

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Jonathan Gillberg; Jacob Noor Eliasson; [2023]
    Nyckelord :Varumärkesbyggande; Sociala medier; Tik Tok; Snapchat; SMMS; Varumärkesidentitet; Varumärkeslojalitet; Relationsskapande;

    Sammanfattning : Syfte: Syftet med studien är att bidra till forskningen kring hur SMMS kan gynna professionella fotbollsklubbar i deras varumärkesarbete. Studien ämnar specifikt att fylla luckan i forskningen kring de senaste trenderna på sociala medier. LÄS MER

  4. 3. Data Privacy Laws & Social Media Governance : A comparative analysis of Tik Tok & Meta/Facebook using EU, US, and China’s Data Privacy Laws

    Kandidat-uppsats, Malmö universitet/Institutionen för globala politiska studier (GPS)

    Författare :Robin V. L. Aitken; [2023]
    Nyckelord :data privacy laws; liberalism; new constructivism; realism; social media governance;

    Sammanfattning : This academic investigation examines the intersection between International Relations (IR), data privacy laws, and social media governance. The case studies are of Tik Tok & Facebook/Meta where we begin the research by taking a comparative analysis of the US congressional hearings of Mark Zuckerberg (CEO of Facebook/Meta) in 2018 and Shou Zi Chew (CEO of Tik Tok) in 2023. LÄS MER

  5. 4. Hips tik tok when I dance, on that demon time, she might start an Onlyfans : EN KRITISK DISKURSANALYTISK STUDIE OM DOKUMENTÄRFILMEN PORNFLUENCERS AV SVT

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Olivia Muhrén Sjölander; Beda Robertsson; [2022]
    Nyckelord :;

    Sammanfattning : This thesis examines SVTs portrayal of the platform Onlyfans and its creators in relation to its guidelines on pornographic material and gender equality, in order to uncover a possible normalization of pornography for a male audience. By doing so the article uses the method of a multimodal critical discourse analysis combined with Laura Mulvey’s theory of the male gaze and Stuart Hall’s representation to analyze the documentary film Pornfluencers. LÄS MER

  7. 5. User consumptions behavior of interactive video platform - A reflective study of Douyin as an E-commerce Platform

    Magister-uppsats, Lunds universitet/Institutionen för informatik

    Författare :Borges Jose Joaquim Paindane; Xiaoqian Lu; [2022]
    Nyckelord :Interactive Video; E-commence Platform; Douyin; Social Media; Consumption Behavior.; Business and Economics;

    Sammanfattning : Because of the versatility of technological influence and the rapid development of digitalization, interactive social media, such as Tik Tok and Douyin, have brought more consumption possibilities to the market. These social media are merging to innovate some new consumption behaviors by using interactive content to save costs and give users more value. LÄS MER