Sökning: "SMMS"
Visar resultat 1 - 5 av 8 uppsatser innehållade ordet SMMS.
1. Varumärkesbyggande inom professionell fotboll: Sociala mediers påverkan : En kvalitativ studie på fyra allsvenska fotbollsklubbar
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Syfte: Syftet med studien är att bidra till forskningen kring hur SMMS kan gynna professionella fotbollsklubbar i deras varumärkesarbete. Studien ämnar specifikt att fylla luckan i forskningen kring de senaste trenderna på sociala medier. LÄS MER
2. Product-Service Systems for Small and Medium-Sized Manufacturers: The Role of External Partnerships
Master-uppsats, Uppsala universitet/Institutionen för geovetenskaperSammanfattning : The current patterns of consumption are threatening the availability of natural resources. These natural resources, such as raw materials and biomass, are critical for different economic activities. ProductService System (PSS) has received attention as a solution to drive resource efficiency by extending the life cycle of products. LÄS MER
3. Customer experience management in social media : An empirical study of how Swedish e-commerce companies work with customer experience management in social media
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : The increased use of social media has enhanced the way consumers make their everyday purchasing decisions. This has increased the importance of e-commerce companies to be present on social media. E-commerce companies that now use the capabilities of social media have led to the emergence of social commerce. LÄS MER
4. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.
Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapSammanfattning : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. LÄS MER
5. The last mile check-up
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : By 2050, an equivalent of two-thirds of the world's population will live in urbanized city areas. While urbanization has presented many opportunities, it also presents significant challenges in regard to urban transportation. Adherently to this trend, sustainable urban transportation is a challenge for Swedish city areas. LÄS MER