Sökning: "Two-Step Communications"

Hittade 4 uppsatser innehållade orden Two-Step Communications.

1. 1. Predictors of Opinion Leadership in EU Affairs Among EU Interested Social Media Users

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Amanda Öberg; [2021]
   Nyckelord :European Union; Opinion Leadership; Public Communication; Citizen Engagement; European Public Sphere; Social Sciences;

   Sammanfattning : A recurring argument in scholarly literature is that the EU is suffering from a democratic deficit in which its institutional legitimacy is being questioned by the public. To remedy this issue and gain public legitimacy, the EU has over the last 20 years developed a public communications approach to engage citizens in European affairs and to create a European public sphere. LÄS MER

3. 2. Framing Climate Change : The climate scepticist framing of climate change by the National Museum of Natural History, Washington, DC

   Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

   Författare :Julie Kirk; [2017]
   Nyckelord :Keywords: political framing; climate change; media power; media; climate denial; climate scepticism; outlier voices; U.S. politics; climate wars; climate policy; Koch Brothers; Hall of Human Origins; the National Museum of Natural History; Washington; DC.; Social Sciences;

   Sammanfattning : This research touches upon the influence of the museum as a media and the scepticist political framing of climate change in a U.S. context. By use of a two-step methodological approach, the thesis attempts to create a framework by which to understand the inner workings of the scepticist framing from a qualitative perspective. LÄS MER

4. 3. [Insert Your Logo Here] : A Comparative Study of the Television Spot and Product Placement in Terms of Attention, Control and Credibility in Finland

   Magister-uppsats, Företagsekonomiska institutionen

   Författare :Heta Mattila; Ida Teeriaho; [2008]
   Nyckelord :Product Placement; Television Spot; Attention; Control; Credibility; AIDA; Generic Communications Process; Two-Step Communications;

   Sammanfattning : The aim of this thesis is to study how television spot and product placement compare in terms of gaining the target audience’s attention, having control over the marketing message and creating credibility for a product or a brand. The context of the study is Finnish television from advertisers’ point of view. LÄS MER

5. 4. "Fördjuparen" och "Uppdateraren" - nya mönster för nyhetsanvändning för unga vuxna

   Magister-uppsats, Institutionen för informationsvetenskap

   Författare :Anna Strinnholm; [2006]
   Nyckelord :information media; news media; daily newspaper; TV; radio; the Internet; young adults; media use; ;

   Sammanfattning : Abstract Title: The “Investigator” and the “Updater” – new patterns of news use among young adults. Number of pages: 48 Author: Anna Strinnholm Tutor: Amelie Hössjer Course: Media and Communications, D- level Period: Fall of 2005 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: The aim of this essay is to provide an description of how daily newspaper, TV, radio and the Internet are used by young adults in order to contribute to Lennar Weibulls model “a typology of the Swedish mediasystem from an audience perspectiv”. LÄS MER