Sökning: "Unfamiliar Markets"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden Unfamiliar Markets.

  1. 1. Navigating NPD in Unfamiliar Markets : Keys for a Successful Process Execution in Uncertainty

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Julia Jonsson; Hildegunn Strand; [2023]
    Nyckelord :New Product Development; Radical Innovation; Unfamiliar Markets; Familiar Markets; Product Innovation; NPD process.; Ny produktutveckling; Radikal Innovation; Okända Marknader; Kända Marknader; Produktinnovation; NPD-process.;

    Sammanfattning : Innovation is a crucial activity to ensure companies’ viability and is increasingly important to sustain competitive advantage. Globalization and the accelerating technological development are creating new markets previously not explored. LÄS MER

  3. 2. Expanding warehouse operations as a fashion brand : a case study about the motivating factors and challenges

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Emma Landegren; Elise Flognman; [2023]
    Nyckelord :Warehouse operations; warehouse expansion; SMEs in the fashion industry; challenges; motives;

    Sammanfattning : Small and medium enterprises (SMEs) are currently achieving massive growth but the problems and challenges associated with them are less understood. A goal in supply chain management is to maintain a solid flow of goods from raw materials to manufacturers and distribution of the final product. LÄS MER

  4. 3. Internationalization process of SMEs, and the effects of market turbulence : A comparative study between Swedish and Sri Lankan SMEs

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jacob Andersson; Dilini Shyamali Kekunawela Pathirana; [2022]
    Nyckelord :Internationalization; internationalization theories; SME; Developed markets; Developing markets; Market turbulence; Resilience;

    Sammanfattning : The world has grown increasingly globalized and competitive which has made it crucial for small and medium enterprises (SMEs) to look beyond their native market in order to thrive. Although internationalization is considered somewhat uncertain in the face of corporate unfamiliar environments, non-internationalization in a globalized economy can be an even more risky task because it can cause the company to lose competitiveness. LÄS MER

  5. 4. The Impact of Digitalization on Internationalization of High-Tech Firms : A Case Study of Space Company

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Elizabeth Wangeci Muriu; [2021]
    Nyckelord :Digitalization; Internationalization; Born Global Firms; Emerging Markets; Foreign market entry strategies;

    Sammanfattning : ABSTRACT This master thesis examined the impact of digitalization on the speed of internationalization and explores the various foreign market entry options for a company that would like to expand from a developed market to an emerging market as part of its internationalization.  The case study analyzed in this paper is Arctic Space Technologies, a unique satellite operator company offering an all-in-one solution for sustainable satellite data handling and processing. LÄS MER

  7. 5. Dynamics of migration, consumption and gender: The case of Ukrainian migrant women in Sweden

    Master-uppsats, Lunds universitet/Graduate School; Lunds universitet/Master of Science in Social Studies of Gender

    Författare :Viktoriia Zinchuk; [2018]
    Nyckelord :skilled migration; gender; consumption; practices.; Social Sciences;

    Sammanfattning : How do practices of migration, consumption and gender mutually shape each other in contemporary society? In this thesis, I am trying to partly address some aspects of this question by examining the consumption practices of Ukrainian migrant mothers in Sweden. Drawing on conceptual frames of gendered geographies of power and employing a practice theory as a meta-theoretical approach, I conducted fourteen semi-structured open-ended interviews with Ukrainian migrants. LÄS MER