Sökning: "Victor Bauer-Björklund"

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  1. 1. Exkluderingsmekanismer som kommunikativ utmaning

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Victor Bauer-Björklund; Carl Tedeland; [2016]
    Nyckelord :freeskiing; subcultures of consumption; gender; diversity; strategic communication; marketing communication; hegemonic masculinity; homosociality; Social Sciences;

    Sammanfattning : This study aims, in the light of societal emphasis on diversity and equality, to con-tribute with a greater understanding of subcultures of consumption and the extreme sport of freeskiing. The sports discursive mechanisms of inclusion and exclusion are examined in order to identify opportunities for organizations to strategically communicate to a broader target group. LÄS MER