Sökning: "subcultures of consumption"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden subcultures of consumption.

  1. 1. Cultural experiences and changes in consumption behaviour : The pizza case study

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Kanva Patel; Manuel Angelini; [2019]
    Nyckelord :;

    Sammanfattning : This thesis aims to answer the following question: What impacts does exposure to different cultural lifestyles have on one’s own consumption behaviour and what factors influence these changes? Pizza, more specifically pizza consumption in Italy is used as a case study to answer this question. Here, the impacts exposure to this cultural lifestyle in Italy had on visitors is analysed. LÄS MER

  3. 2. Men’s Fashion : A Study of the Fashion Consuming Behaviour of Swedish Men

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Franziska Fischer; Maria Sunduk; [2017]
    Nyckelord :fashion; style; male; consumer behaviour; Swedish men; Generation Y;

    Sammanfattning : Even though the fashion consumption of men has increased there are differences in consumption in relation to women. Men’s consumer behaviour becomes more similar to women’s consumer behaviour, which is an important moment in men’s fashion. The literature review is based on fashion and consumer behaviour. LÄS MER

  4. 3. Exkluderingsmekanismer som kommunikativ utmaning

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Victor Bauer-Björklund; Carl Tedeland; [2016]
    Nyckelord :freeskiing; subcultures of consumption; gender; diversity; strategic communication; marketing communication; hegemonic masculinity; homosociality; Social Sciences;

    Sammanfattning : This study aims, in the light of societal emphasis on diversity and equality, to con-tribute with a greater understanding of subcultures of consumption and the extreme sport of freeskiing. The sports discursive mechanisms of inclusion and exclusion are examined in order to identify opportunities for organizations to strategically communicate to a broader target group. LÄS MER

  5. 4. Secondhand shopping is (not) for all! : Generation Y's Consumer Behavior regarding seconhand shopping

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Amanda Åkesson; Duy-An Vu; [2015]
    Nyckelord :Generation Y; consumer behavior; secondhand shopping; subcultures; brand community;

    Sammanfattning : Swedish newspapers and media sites write that secondhand shopping is a growing consumption trend in today’s society. People’s consumer behavior affect their choice of purchasing brands and products, where secondhand shopping is a choice. LÄS MER

  7. 5. A student nation as a Brand Community

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Marcus Brynolf Pedersen; Julia Lövgren; David Svensson; [2013]
    Nyckelord :Brand Community; Consumer Culture Theory; Consumer Tribes; Marketplace Cultures; Subcultures of Consumption; Business and Economics;

    Sammanfattning : .... LÄS MER