Sökning: "Viktor Kihlberg"
Hittade 1 uppsats innehållade orden Viktor Kihlberg.
1. Samspelet
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : The rise of social media has enabled brands to communicate with their customers in new ways. A growing phenomenon within brand communication is the opportunity for consumers to co-create meaning for the brand. The basis for this study was the simplified view of co-creation in the field of research. LÄS MER
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