Sökning: "Ylva Lidin"

Hittade 2 uppsatser innehållade orden Ylva Lidin.

1. 1. THE HUMAN SIDE OF LARGE-SCALE CHANGES IN PUBLIC SECTOR ORGANIZATIONS

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ylva Lidin; Anika Hanna Kortegast; [2020]
   Nyckelord :Public Change Management; Southern Swedish Police Force; Grounded Theory; Human Perception; Organizational Change Cynicism; Governmental Sector; Business and Economics;

   Sammanfattning : The process of organizational change will inevitably have an impact on the employees within when converting from its status quo to a hoped-for future state. Strategic goals are often coming to the fore while creating a workforce that helps evolve the change is easily forgotten or deprioritized. LÄS MER

3. 2. Lagom eller Pondus? - En kvalitativ studie om hur olika diskurser problematiserar en nations kommunikativa arbete inom offentlig diplomati.

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Ylva Lidin; Emma Mattisson; [2017]
   Nyckelord :Offentlig diplomati; varumärkesarbete; autokommunikation; mjuk makt; varumärkesambassadörer; inhemska dimensionen; diskursanalys; svenska Utrikesdepartementet new public diplomacy; nation branding; soft power; auto-communication; brand ambassadorship; domestic dimension; discourse analysis; Swedish Ministry of Foreign Affairs; Social Sciences;

   Sammanfattning : Public diplomacy is constantly developing in line with the ever-changing field of communications. The main focus of academic research in the field tends to gravitate towards the social sciences rather than the communication sciences. LÄS MER