Sökning: "adoption sst"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden adoption sst.

1. 1. Booming or Baffled : Investigating Baby Boomers’ Attitudes Toward Self-Service Technology and Personal Service Encounters in the Hotel Industry

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Joan Parvazi Nia; Daniel Regnér; [2023]
   Nyckelord :service encounter; self-service technology; SST; customer experience; baby boomers; BB; hotel industry; attitude; hospitality;

   Sammanfattning : The hospitality industry is increasingly incorporating self-service technology, suchas online booking systems, automated check-in and check-out, and in-roomtechnology, to enhance the customer experience and streamline operations. However,there is limited research on the adoption and usage of self-service technology bybaby boomers (BB) in this industry. LÄS MER

3. 2. Impact Of Customer Value Co-Creation Through The Use Of Self-Checkout System In Retail Stores : Qualitative research on a retail store in Sweden

   Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Mobolaji Idowu; [2022]
   Nyckelord :Self-Service Technology; Retail; Self-Checkout; Self-Scanning; Services; User Acceptance; Technology; Value; Value Creation; Value Co-creation; Technology Adoption; ICA.;

   Sammanfattning :  Recent studies on the Service-Dominant (S-D) logic perspective highlighted the importance of customer value. In this perspective, value is seen to be created, determined, and perceived by the customer through use or `value-in-use', which directly highlights the importance of customer participation in the service delivery process. LÄS MER

4. 3. Digitization in Africa: The Adoption and Use of Self-Service Technology in Retail

   Master-uppsats, Uppsala universitet/Informationssystem

   Författare :Phindile Ntuli; [2021]
   Nyckelord :self-service technology; self-checkout services; TAM; technology readiness; technology acceptance in retail;

   Sammanfattning : Service delivery in the twenty-first generation is evolving into more digital forms expanding the consumers' experience and engaging in new forms of communications to consumers through these digital forms. Despite the initiation of self- service technology being widely accepted by consumers within the retail banking industry, the supermarket retail industry has yet to experience the same form of reception and implementation of the self- service technologies (SST). LÄS MER

5. 4. To SST, or not to SST, that is the question : En studie om self-service technology inom hotellbranschen

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Carl af Ugglas; Raqiq Hyder; [2020]
   Nyckelord :Self-service technologies; High-touch; High-tech; Adoption decisions; Implementation strategy; Perceived customer acceptance; Technology readiness;

   Sammanfattning : Purpose: This study examines how hotels manage digitization within the industry. Specifically it seeks to examine how managers view decisions and strategies for implementing SST in relation to hotel guest’s acceptance. Design/methodology/approach: This study has assumed a mixed methods methodology. LÄS MER

7. 5. Where are you? : A qualitative investigation of self-service technology in the hotel industry

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Sara Fredriksson; Anna Schmidt; [2019]
   Nyckelord :self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

   Sammanfattning : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. LÄS MER