Sökning: "b2c"

Visar resultat 21 - 25 av 255 uppsatser innehållade ordet b2c.

  1. 21. E-handel av brandfarlig vätska - Utmaningar kring last-mile distributionen i en B2C kedja

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Lukas Hermansson; Alfred Seljee; [2022-08-24]
    Nyckelord :Farligt gods; brandfarlig vätska; vägtransport; E-handel; B2C; last-mile; begränsad mängd; ADR.;

    Sammanfattning : E-handel är en marknadsplattform som har blivit alltmer vanligare för de flesta företag. Detta påpekar Kristian Berndtson (personlig kommunikation, 04 april, 2022), logistikansvarig Lantmännen Aspen AB, är något som deras verksamhet saknar. Aspen säljer produkter som klassas som farligt gods klass 3, med andra ord brandfarlig vätska. LÄS MER

  3. 22. Platformisation - An exploratory study on how organisations can adopt a platform business model

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Olivia Andersson; Linnéa Pettersson; [2022-08-04]
    Nyckelord :Business transformation; challenges; digital transformation; key success factors; platform; platform business model; platform economy; platformisation; platform strategies;

    Sammanfattning : The emergence of digital technologies has altered new opportunities and profoundly changed how organisations are structured and operate, giving rise to the platform paradigm. In a rapidly changing environment, platforms can quickly respond to new conditions and significantly increase customer value. LÄS MER

  4. 23. Managing Demand Variability by Distinguishing between Internal and External Variability : Investigating the Requirements for Managing Demand through Demand Shaping in B2B Companies

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Ewelyn Strandberg; Ingrid Åsenius; [2022]
    Nyckelord :Demand shaping; Demand management; Demand variability; Internal demand variability; Forecasting; External demand variability; Integrating demand and supply; Styra efterfrågan; Variationshantering; Efterfrågevariation; Intern efterfrågevariation; Prognostisering; Extern efterfrågevariation; Integering av försäljnings- och leveransfunktioner;

    Sammanfattning : Due to the increasingly uncertain environments that global supply chains operate within, both due to component shortages and other types of challenges, the possibility of managing demand variability and balancing it with supply capabilities is getting more challenging. The primary way to deal with these fluctuations in demand is by building flexibility in the supply chain to meet the variations that occur and keep the customers satisfied. LÄS MER

  5. 24. Closer Connection for Perfection

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Robin Naderi; Nicholas Sjögren; [2022]
    Nyckelord :Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

    Sammanfattning : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. LÄS MER

  7. 25. Managing a diversified business model portfolio : A digital platform company perspective

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Viktor Andersson; Filip Möcander; [2022]
    Nyckelord :Business models; Business Model Diversification; Business Model Innovation; Business Model Integration; Cannibalization; Synergy;

    Sammanfattning : In parallel with the popularization and widespread diffusion of the internet, interest in the concept of different business models (BM) has increased dramatically, attracting the attention of both scholars and managers alike (Dodgson, Gann and Phillips, 2013). As a result, an increasing number of businesses decide to establish themselves and compete in the digital arena (Lee, 2001); many of which are employing what is called a platform model capitalizing on the ability to operate with several BMs simultaneously (Gu, Kannan and Ma, 2018; Aversa, Haefliger, Hueller and Reza, 2021). LÄS MER