Sökning: "beslutsprocessen konsumtion"

Hittade 5 uppsatser innehållade orden beslutsprocessen konsumtion.

  1. 1. Consumer’s choice, or is it?

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Louise Bergström; Agnes Lekenhed; [2021]
    Nyckelord :Food Retail Market; Food Chains; Assortment Design; Sovereign Consumer; Neoclassical Economy; Political Consumerism; Citizen-Consumer; Ethical Consumer; Social Sciences;

    Sammanfattning : Politisk konsumtion är en växande konsumentrörelse där individer konsumerar inte enbart för att maximera egennytta, utan även för att skapa godartad samhällelig förändring, lokalt som globalt. Den teoretiska debatten kring detta fenomen vilar på grunder såsom neoklassisk marknadsekonomi och idén om den suveräna konsumenten. LÄS MER

  3. 2. Instagrams påverkan på resekonsumtion

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Mathilda Olsson; Jenny Molander; [2015]
    Nyckelord :Instagram; social media; pictures; tourism; consumption; buyer decision process Instagram; sociala medier; bilder; turism; konsumtion; beslutsprocessen; Business and Economics;

    Sammanfattning : Purpose: This paper deals with the impact Instagram has on consumers travel consumption. The aim of this paper is to analyse and create a deeper insight into how students travel consumption are affected by the pictures published on Instagram and how they are expressed. LÄS MER

  4. 3. Succeeding on the Market: Building B2B Brand Image and Brand Strength to establish a valuable brand

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen

    Författare :Marie Svensson; [2012]
    Nyckelord :Administrative Law; Trademarks; Brand Equity; Law and Political Science;

    Sammanfattning : In today’s society, the relative superiority of a product is not enough to guarantee its success on a marketplace. Rapid economic development rates and advancing technology has led to a more competitive global market. LÄS MER

  5. 4. Videodistribution och -konsumtion på mobiltelefoner

    Master-uppsats, KTH/Maskinkonstruktion (Inst.)

    Författare :Anders Jansson; [2010]
    Nyckelord :;

    Sammanfattning : This report is the result of a master thesis carried out by the author, student at the Royal Institute of Technology(KTH). The task was performed as a product development process at a company called Ameibo AB, located in Stockholm. It is the final task of the studies at the Master's programme Design and Product Realization. LÄS MER

  7. 5. Political Consumerism : Money Talks

    Kandidat-uppsats, IHH, Statsvetenskap

    Författare :Martin Sinclair; [2008]
    Nyckelord :Political consumerism; political parties; individualism; CSR; Politisk konsumtion; politiska partier; individualism; CSR;

    Sammanfattning : The political development in the Western world is transforming. Political party participation decreases as well as other non-profit associations. This individualistic development is described as a threat to democracy. LÄS MER