Sökning: "book marketing"

Visar resultat 6 - 10 av 84 uppsatser innehållade orden book marketing.

1. 6. Opportunist, vandrare eller ta och dra? : En studie av browsingbeteenden på två folkbibliotek

   Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Författare :Elin Aghed; Emma Granlund; [2023]
   Nyckelord :Browsing; folkbibliotek; biblioteksrummet; wayfinding; skyltning; informationsbeteende;

   Sammanfattning : This qualitative study examines the browsing behaviours of patrons at two Swedish public libraries. Our methods were semistructured observations and semistructured interviews. The purpose of this thesis is to generate knowledge on how browsing behaviours manifest in practice, especially in the lesser-studied public library context. LÄS MER

3. 7. Admissibility of the principle of exhaustion of the right of distribution in the European digital environment for e-books after the UsedSoft case and the Tom Kabinet case

   Magister-uppsats, Stockholms universitet/Juridiska institutionen

   Författare :Volha Nikalayeva; [2022]
   Nyckelord :exhaustion doctrine; digital exhaustion; exhaustion theory; exhaustion principle; e-books;

   Sammanfattning : The debate of recognition or non-recognition of the digital exhaustion doctrine of the right of distribution for the copyrighted objects other than computer programs has been actively carrying on within the last decades in the EU. The explosive growth of the electronic versions of works and digitalization of the traditional copyrighted objects leads to new questions and challenges about its dissemination and usage by consumers. LÄS MER

4. 8. Kvalitetslitterära debuter : En fallstudie om hur prisvinnande debutanter värderas på bokmarknaden

   Kandidat-uppsats, Lunds universitet/Förlags- och bokmarknadskunskap

   Författare :Axel Haglund; Emma Glaser; [2022]
   Nyckelord :osebol; samlade verk; eufori; värde; debut; Augustpriset; Cultural Sciences;

   Sammanfattning : The aim of this analysis has been to investigate how the books Osebol (2019), Samlade verk (2020) and Eufori (2021) have been received and treated on the Swedish book market, while focusing on how these books are being associated with high-quality literature while at the same time being debut books. A case study has been carried out in four different time periods of these books’ lifespan, from admission at a publishing house to their respective August prize. LÄS MER

5. 9. Alltid tillgängliga men dyra för biblioteken : En enkätstudie om e-mediernas ställning på folkbiblioteken

   Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Författare :Lina Andersson; Eveline Magnusson; [2022]
   Nyckelord :e-medier; e-böcker; ljudböcker; folkbibliotek; marknadsföring; uppfattningar; institutionell förändring;

   Sammanfattning : The purpose of this bachelor’s thesis is to investigate and map public librarians’ marketing of electronic media, and what perceptions shape this work. A questionnaire has been sent to the head libraries in all the Swedish municipalities (n=290) gaining a response rate of 74,5%. LÄS MER

7. 10. Bibliophiles : Amateur Reviews in a Media Compact Society

   Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Författare :Alva Svenning; [2022]
   Nyckelord :Literary field; Bourdieu; social media logic; user agency; Facebook groups; readers; mediatization; book industry; amateur reviews; literary critics; Social Sciences;

   Sammanfattning : Bourdieu once spoke of ‘autonomy’ as a cornerstone to the making of a field, an element that demands the creation of contextually tied social values and hierarchies. Within the literary field, these hierarchical structures have been embedded for a long time, ranking cultural producers and other industry-leading agents above the social and the common; the ordinary reader. LÄS MER