Sökning: "book marketing"

Visar resultat 21 - 25 av 84 uppsatser innehållade orden book marketing.

  1. 21. Once upon a time there was a signature story

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Eileen Marlena Kersten; Felicia Do; Lieke Theadora Adriana Brinkhof; [2020]
    Nyckelord :Signature stories; Storytelling; Strategic message; Aaker’s criteria; Brands; Business and Economics;

    Sammanfattning : Purpose – The term signature story was explored by David Aaker in his book published in 2018. The purpose of this paper is to further investigate, examine and build upon his concept. LÄS MER

  3. 22. Bibliotek på vift : En studie om mobila bibliotek med fokus på bokcykeln

    Master-uppsats, Uppsala universitet/Institutionen för ABM

    Författare :Bengt Jonsson; [2020]
    Nyckelord :bibliotek; library; mobila bibliotek; mobile libraries; mobile library; rörliga bibliotek; bibliotekbuss; librarybuss; biblioteksbuss; cykelbibliotek; bikelibrary; bicyclelibrary; bibliotekscykel;

    Sammanfattning : The purpose of this study is to explore the use of mobile libraries in Sweden, focusing on bicycle libraries. The questions proposed concern how public libraries handles such activities and how they are perceived by the libraries that engaged in them. LÄS MER

  4. 23. Visuell stil och intertextualitet i hjärndöda Blockbusters : -”She got to you with her perfumed words and her perky breasts” 

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för film och litteratur (IFL)

    Författare :Helena Sandberg; [2020]
    Nyckelord :High Concept; Popcorn-estetik; Blockbusters; Post-klassicism; Martin Scorsese; Avengers: Endgame; Hellboy; Joker.;

    Sammanfattning : Martin Scorsese expressed dissatisfaction stating that superhero movies lacks uniqueness and emotional and psychological depth. In his opinion, these movies depict spectacle rather than character. Scorsese is not alone in his view - this has been a general opinion among film critics for decades. LÄS MER

  5. 24. Can fintech startups lower conversion costs with content marketing?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Pontus Lagerberg; Axel Wiorek; [2020]
    Nyckelord :Content marketing; Digital marketing; Marketing strategy; Conversion cost; E-book;

    Sammanfattning : This thesis explores the viability of a content marketing strategy as a means of lowering conversion costs for digital startups prior to commercial launch. It does so by first giving a background into the subject of content marketing by covering types of content, content distribution channels and content strategies. LÄS MER

  7. 25. Att vara eller inte vara ett trädkramarvarumärke, det är frågan

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lova Sild Löhman; Martina Hörwing; Sofia Leine; [2019]
    Nyckelord :CSR; creating shared value; CSR-strategy; brand equity; the outdoor fashion industry; Business and Economics;

    Sammanfattning : Examensarbetets titel: Att vara eller inte vara ett trädkramarvarumärke, det är frågan. - En kvalitativ studie om hur CSR påverkar varumärkeskapital i outdoor fashion-branschen. LÄS MER