Sökning: "book marketing"

Visar resultat 11 - 15 av 84 uppsatser innehållade orden book marketing.

  1. 11. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y

    Kandidat-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Alice Goret; Erik Lifvergren; [2022]
    Nyckelord :Generation Z; Generation Y; Newsjacking; Social Media; Value Creation;

    Sammanfattning : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). LÄS MER

  3. 12. The Digital World of Self-Publishing : A qualitative multiple case study examining how digitalization has influenced self-publishing authors.

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Elin Oskarsson; Victoria Bergström; [2022]
    Nyckelord :Technology; Book Publishing; Self-publishing; Digitalization; Authors; Innovation.;

    Sammanfattning : Background: The third revolution, also called the digital revolution, has challenged the traditional way of publishing and the existing business models. Digitalization has become the center of this development and with innovations such as the internet and computers, a whole new world of possibilities for authors have opened up, including self-publishing. LÄS MER

  4. 13. The importance of brand identity on social media for micro and small publishers

    Kandidat-uppsats, Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Författare :Frida Hvam; [2022]
    Nyckelord :Brand identity; visual identity; visual marketing; digital marketing; social media marketing; Varumärkesidentitet; visuell identitet; visuell marknadsföring; digital marknadsföring; marknadsföring i sociala medier;

    Sammanfattning : In today’s world, using social media is part of many people’s daily routine. As many consumers exists on social media, the networks have become attractive marketing channels for brands around the world. LÄS MER

  5. 14. Folkbibliotek på TikTok och Instagram : Marknadsföring till unga

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Deidre Gejel; Louise Holtzberg; [2022]
    Nyckelord :marknadsföring; folkbibliotek; TikTok; Instagram; sociala medier; ungdomar;

    Sammanfattning : The aim of this thesis is to give insight into how librarians use Instagram and TikTok when marketing to young people. The data was collected by conducting a total of eight semi-structured interviews, four about TikTok and four about Instagram. The theoretical framework used is the 4Ps of marketing, also known as marketing mix. LÄS MER

  7. 15. Biblioteken på sociala medier : Ett verktyg för marknadsföring

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Natalie Ramstedt; [2021]
    Nyckelord :Bibliotek; sociala medier; marknadsföring; eCRM; relationsmarknadsföring; förändringens fyra rum;

    Sammanfattning : In this essay the libraries usage of social media as a marketing tool is in focus. A questionnaire was sent out to the public libraries in Sweden, asking how they are using social media, why and which ones and so on. To analyse the result the four spaces, eCRM and relationship marketing models was used. LÄS MER