Sökning: "brand credibility"

Visar resultat 26 - 30 av 230 uppsatser innehållade orden brand credibility.

  1. 26. Service Failure och Service Recovery inom snabbmatskedja branschen

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Aya Belkhair; Sami Sami; [2022]
    Nyckelord :Service recovery; Service Failure; Interpersonella Misslyckanden; Kärnfel; Processuella Misslyckande; Trovärdighet; Justice Theory;

    Sammanfattning : Title: Service Failure och Service Recovery inom snabbmatskedja branschenLevel: Bachelor’s degreeFörfattare: Sami Sami & Aya BelkhairSupervisor: Peter EkDate: 2022 - JuneAim: The purpose of the study is to explore the methods that leaders and employees in the fast-food industry apply to create a Service Recovery (SR).Method: Qualitative study based on a deductive research approach, the interpretation of the result has been in accordance with a thematic analysis method. LÄS MER

  3. 27. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sarafat Hossain; Liana Hakobyan; [2022]
    Nyckelord :sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Sammanfattning : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. LÄS MER

  4. 28. For Better or for Worse? - A qualitative study of the connection between a sole proprietor and its respective brand.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Julia Lind; Alma Stridh; [2022]
    Nyckelord :Sole proprietor; Brands; Brand equity; Credibility;

    Sammanfattning : The emergence of influencers establishing their own brand has become a common phenomenon today as a result of the benefits that brands can leverage through influencer credibility. This study aims to investigate the connection between the sole proprietor and its respective brand during the time of a scandal caused by one of the parties. LÄS MER

  5. 29. It’s not easy being green : En kvalitativ studie om Na-Kd Circles CSR-Kommunikation

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Matilda Blanc; Amina Carlsson; [2022]
    Nyckelord :NA-KD; CSR; CSR-communication; Fast fashion; Trademark;

    Sammanfattning : Corporate Social Responsibility or CSR has, in step with societal development and awareness, driven companies to take several aspects into account. Issues relating to climate, sustainability, social and financial issues are some of the meanings of social responsibility and to which companies are taking into account. LÄS MER

  7. 30. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Nellie Karlsson; Lina Carlberg; [2022]
    Nyckelord :Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

    Sammanfattning : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. LÄS MER