Sökning: "International Branding Strategies"

Visar resultat 1 - 5 av 44 uppsatser innehållade orden International Branding Strategies.

1. 1. Byggarbetarna bakom den Globala Staden: En komparativ studie av arbetsförhållanden inom byggsektorn i Qatar och Singapore

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Lovisa Ribbing; [2023]
   Nyckelord :Qatar; Singapore; International Image; Branding; Global City; Labor Migration; Labor Conditions; The Kafala-System; Cosmopolitanism; Law and Political Science;

   Sammanfattning : In this study, the role that construction, architecture and infrastructure plays in efforts to advance within a global hierarchy of cities, as well as effects on the people behind the construction, are explored through the curious cases of Qatar and Singapore. Although drastically different in most cultural, geographical and historical aspects, these two cases demonstrate clear similarities in their strategies to obtain international status and acquire capital. LÄS MER

3. 2. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Ebrahim Al-Sharif; [2023]
   Nyckelord :Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Sammanfattning : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. LÄS MER

4. 3. Sveriges nation branding i Italien : En analys av kulturutbyten och internationella relationer

   Kandidat-uppsats, Lunds universitet/Europastudier

   Författare :Linnea Hampus; [2023]
   Nyckelord :Sweden promotion; nation branding; soft power; Sweden; Italy; European Studies; Law and Political Science; Cultural Sciences;

   Sammanfattning : At the pace of globalization, the phenomenon of nation branding is increasingly important. In contemporary international relations, many states are vigorously using marketing concepts and techniques while promoting themselves to enhance a good image, which is seen as essential for attracting tourism, trade, investment, and generally increase their role in global affairs. LÄS MER

5. 4. The Impact of Generation-Z on International Branding Strategy: An Analysis of Startup Fashion Brands : What are the possible challenges and advantages faced by startup fashion brands in adapting to the Gen-Z effect in their international branding strategies?

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Kristjana Zaka; Masood Muqdad Sami Al Juboori; [2023]
   Nyckelord :Generation Z; International Branding Strategy; Branding; Small Fashion Brands; Startups; New Ventures; Consumer Behavior; Qualitative Research.;

   Sammanfattning : This study explores the profound impact of Generation Z (Gen Z) on the international branding strategies employed by small fashion brand startups. As digital natives born between the mid-1990s and early 2010s, Gen Z represents a dynamic force that challenges traditional marketing approaches. LÄS MER

7. 5. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Nellie Karlsson; Lina Carlberg; [2022]
   Nyckelord :Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

   Sammanfattning : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. LÄS MER