Sökning: "Chinese Internationalisation"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden Chinese Internationalisation.

1. 1. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Nellie Karlsson; Lina Carlberg; [2022]
   Nyckelord :Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

   Sammanfattning : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. LÄS MER

3. 2. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

   Kandidat-uppsats,

   Författare :Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
   Nyckelord :Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

   Sammanfattning : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. LÄS MER

4. 3. Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Jie Chen; Tong Lu; [2020]
   Nyckelord :sharing economy; Airbnb; China; purchase intention; liability of foreignness;

   Sammanfattning : Purpose: The purpose of this thesis is to research the factors influencing the purchase intention of Airbnb in China from the perspective of liability of foreignness. Methodology: This thesis adopts a quantitative approach through a questionnairebased survey among Chinese people. LÄS MER

5. 4. The Influence of Culture in the International Business Decision-making Process

   Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Xuze Bai; Kapil Koirala; [2018]
   Nyckelord :political behaviour; organization politics; organizational culture; decision-making;

   Sammanfattning : Organizational culture and organisational political behaviours are the unavoidable part of a company which has a direct impact on its decision making. The purpose of this paper aims to understand the influence of culture and organisational political behaviour in making a decision on going internationalisation of the Chinese company. LÄS MER

7. 5. The Invisible Wall : The impact of informal institutions in a Chinese business context

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Elias Carlsson; Simon Kryger; [2017]
   Nyckelord :Informal institutions; Internationalisation; Swedish SMEs; Network; Language; Relationship; Guanxi; Mianzi.;

   Sammanfattning : The increased activity in the emerging market China has created opportunities for Western internationalised companies. Previous research has focused on changes in formal institutions in China, mostly related to MNCs operating within the market. LÄS MER