Sökning: "branding authors"

Visar resultat 1 - 5 av 201 uppsatser innehållade orden branding authors.

1. 1. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

   Kandidat-uppsats, Jönköping University

   Författare :Emma Steén; Ebba Blomberg; [2023]
   Nyckelord :Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

   Sammanfattning : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. LÄS MER

3. 2. Ansvarsförvirringen - Vem bär ansvaret för arbetet med employer branding? : En kvalitativ studie som belyser organisationers ansvarsfördelning i arbetet med employer branding och att attrahera rätt kandidater

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Agnes Asp; Johanna Müller; [2023]
   Nyckelord :Employer branding; recruitment; division of responsibility; organizational structure; Employer branding; rekrytering; ansvarsfördelning; organisationsstruktur;

   Sammanfattning : Författare: Agnes Asp & Johanna Müller Datum: 2023-05-23 Nivå: Kandidatuppsats, företagsekonomi & organisation, 15 HP Handledare: Annika Schilling Examinator: Mikael Lundgren  Titel: Ansvarsförvirringen - Vem bär ansvaret för arbetet med employer branding? - En kvalitativ studie som belyser organisationers ansvarsfördelning i arbetet med employer branding och att attrahera rätt kandidater. Syfte: Syftet med studien är att bidra med förståelse för hur ansvarsfördelningen görs i organisationer när det kommer till employer branding (EB) och vilken roll fördelningen har i de utmaningar som uppkommer kring att skapa en attraktion hos de rätta kandidaterna för att vilja bli anställda hos en organisation. LÄS MER

4. 3. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Camille Buob; Sebastian Franzén; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. LÄS MER

5. 4. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Nyckelord :Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Sammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER

7. 5. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Y Nhi Do; Georgia Kakaletri; [2023]
   Nyckelord :Guilt-free Narratives; Healthism; Hedonic Food Consumption; Sensemaking; Cultural Branding; Identity; Business and Economics;

   Sammanfattning : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. LÄS MER