Sökning: "branding e-commerce"

Visar resultat 1 - 5 av 22 uppsatser innehållade orden branding e-commerce.

  1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Yimeng Ma; [2023]
    Nyckelord :e-commerce; netnography; influencers; followers; and online community;

    Sammanfattning : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. LÄS MER

  3. 2. From likes to brands: Social media influencers as co-founders : A multiple case study investigating social media influencers' effect on brand knowledge of e-commerce companies.

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Neea Eveliina Jussila; Karin Strandberg; Vide Blomdahl; [2023]
    Nyckelord :Brand Knowledge; Social Media Influencer; Human Brand; E-commerce company;

    Sammanfattning : Background: Social media influencers (SMIs) have become an important asset to the constantly changing world of marketing. The impact SMIs have within e-commerce and the influence they have on consumers have been observed. Therefore, the use of SMIs as a marketing tool in improving brand knowledge has been vastly adopted by many companies. LÄS MER

  4. 3. Impactful Digital Transformation for Retail Employees : A Case Study

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Amanda Aniansson; Sarah Ebrahimi; [2022]
    Nyckelord :Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

    Sammanfattning : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. LÄS MER

  5. 4. ”THE EXPERIENCE IS THE BRAND” : A qualitative investigation of how e-commerce managers in the retail industry create brand experience, through the tools and features of e-servicescape

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Axel Eklund; Daniel Söreng; [2021]
    Nyckelord :;

    Sammanfattning : “The experience is the brand” - is a quote which accurately conveys the current transition in today's society towards the so-called experience economy. The current business environment is becoming increasingly saturated with more brands - which in turn are growing more similar and compete on more or less the same terms. LÄS MER

  7. 5. Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Ngoc Anh Minh Luong; Liangqi Wang; [2019]
    Nyckelord :Factors; E-commerce; sales channels; Internationalisation; Uppsala model; psychic distance; SMEs; fashion retailers; Sweden fashion industry;

    Sammanfattning : Purpose − Previous research has shown that Swedish Small-and-Medium enterprises (SMEs) have a relatively low level of digital maturity when it comes to export, thus limiting growth potential in international markets. This study aims at investigating this phenomenon with a focus on e-commerce, as it is among the top digital channels that have a large impact on international expansion. LÄS MER