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  1. 1. Varumärkesutveckling inom Linköpings Hockey Club : Ur ett sponsorperspektiv

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Thomas Johansson; Alexandra Jonsson; Camilla Johansson; [2006]
    Nyckelord :Brand; Sponsorship; LHC; Ice hockey; Varumärke; Sponsring; LHC; Ishockey;

    Sammanfattning : The main question in this thesis has been to see how the brand strategy of Linköpings Hockey Club has changed during the years in the Swedish elite league. We will also look at the content of the brand, as well as the association as the city of Linköping. LÄS MER