Sökning: "competitive advantage expansion"

Visar resultat 1 - 5 av 54 uppsatser innehållade orden competitive advantage expansion.

1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Jakob Funck; Marcus Schöneman; [2024-02-13]
   Nyckelord :Digitalization; Internationalization; SME;

   Sammanfattning : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. LÄS MER

3. 2. Implementation of Export Business Strategy for Internationalization Entrepreneurial Startups to achieve Competitive Advantage in an Emerging Economy. : Evidence from Sri Lankan SMEs Textile and Tea Industry.

   Magister-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Saumya Nelshani Solanga Arachchige Dona; [2023]
   Nyckelord :Entrepreneurial Startups SMEs International Entrepreneurship; Internationalization Process; Competitive Advantage; Business Strategies; Exporting; Internationalization Theories. Exporting Barriers.;

   Sammanfattning : This research study concerns entrepreneurial startups that converted into internationalization by implementing an export business strategy. MASApparel and Dilma Tea companies in Sri Lanka, two leading companies, were selected to illustrate the export strategy for business expansion in foreign markets. LÄS MER

4. 3. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

   L1-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Xinying Liu; Zirong Wang; [2023]
   Nyckelord :Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

   Sammanfattning : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. LÄS MER

5. 4. Shifting Gears: Entering the Automotive Vertical

   Master-uppsats, Lunds universitet/Innovationsteknik

   Författare :Tobias Anderberg; Axel Svensson; [2023]
   Nyckelord :Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Sammanfattning : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. LÄS MER

7. 5. The Significance of Digital Transformation in the Supply Chain Management for Facilitating International Businesses : Cases from Emerging Markets

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :A K M Ezazul Haque; Khushbu Waqar; Payam Koohi Habibi Dehkordi; [2023]
   Nyckelord :Digital Transformation; Digital Technologies; Supply Chain; Supply Chain Management; Emerging Markets; International Business; Global Expansion; Business Process ReEngineering; Internet of Things; Cloud Computing; B2B Online Platforms; Dynamic Capabilities; Opportunities; Challenges; Competitive Advantage;

   Sammanfattning : Technological advancements have altered all aspects of human life, undeniably impacting all domains of commercial entities. Current digital technologies have the most pre-eminent influence on the supply chain management of corporations, irrespective of their diverse industry and operations. LÄS MER