Sökning: "competitive strategy case study porter"

Visar resultat 11 - 15 av 29 uppsatser innehållade orden competitive strategy case study porter.

1. 11. Analyzing how companies respond to competition in an Industry : A Case Study of two B2C e-commerce companies in China

   Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Författare :ZAOXUAN XU; HOUQIANG WU; [2013]
   Nyckelord :Competition; E-commerce industry; China; Five forces model; B2C Company;

   Sammanfattning : Nowadays global competition has become more and more rigorous when entrepreneur operates a company in e-commerce industry. Companies, which don’t acknowledge the effective ways to respond to global competition, fail to gain more market share and there is also a risk of losing their occupied market share. LÄS MER

3. 12. The Internet and Marketing : A case study of SmartGuy AB. and PostNord AB

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Ashenafi Tesema Degefie; Adukwei Allotey Naa; [2013]
   Nyckelord :Internet Marketing; E-marketing; Business Strategy; Marketing Mix; Porter’s Five Forces Model; Competitive Forces; E-commerce; SmartGuy AB.; PostNord AB.; Posten.;

   Sammanfattning : ABSTRACT Title: The Internet and Marketing: A case study of SmartGuy AB. and PostNord AB. Level: D-Level Final Master Thesis in Business Administration Authors: Naa A. Allotey and Ashenafi T. LÄS MER

4. 13. Generic strategies in emerging market start-ups - A case study in the solid state lighting industry

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Martin Friis; [2012-03-29]
   Nyckelord :;

   Sammanfattning : This qualitative case-study examines a start-up company in the emerging solid state lighting industry to explore how management has worked with strategy and what challenges the company faces in an emerging market environment. Porter (1980) suggested the use of his generic strategies to help position the company better against what he refers to as the five competitive forces. LÄS MER

5. 14. Analysis of the Remote Access Market in North America

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Mikael Björk; Dominique Blanc; [2012]
   Nyckelord :Remote access; Market analysis; Five Forces Framework; Blue Ocean Strategy; market;

   Sammanfattning : How can a small European technology company make it to the giant North American market? This thesis deals with how a new entrant with disruptive technologies and products in the remote access automation market could enter and develop a business in North America where this market barely exists. To address this problem, we have analyzed if the Porter Five Force framework together with the Blue Ocean concept is a viable approach to evaluate a company’s competitive edge, and what strategy to apply for a company with disruptive products. LÄS MER

7. 15. Strategy during stormy conditions - A case study of Stena Line

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Fredrik Ahlman; Fredric Herlitz; [2011-01-20]
   Nyckelord :;

   Sammanfattning : Background & problem description: It is general accepted that a condition for companies to achieve profitability is to have a well-defined strategy. A further condition for companies to succeed and be profitable is having a strategy which is up-to-date. If the strategy is outmoded, the risk for the company to lose its competitive advantages arises. LÄS MER