Sökning: "consumer archetypes"

Hittade 5 uppsatser innehållade orden consumer archetypes.

1. 1. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Francesca Scriboni; Yasmine Ferchichi; [2023]
   Nyckelord :Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Sammanfattning : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. LÄS MER

3. 2. Player consumption psychology : Constructing user profiles for game developers

   Magister-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

   Författare :Xinyi Xiong; [2022]
   Nyckelord :User profiling; Game User Experience; Consumer behaviour; Free-to-play game;

   Sammanfattning : Free-to-play gamers' spending habits are crucial for game developers to generate revenue in games. The unique thing about free-to-play business model games is that players don't have to pay to play the game, but need to make in-game purchases if they want a better gaming experience. LÄS MER

4. 3. Archetypes of Second-hand Luxury Fashion - A qualitative study of second-hand luxury fashion consumption

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Camilla Hallin; Sixten Nyhlén; [2022]
   Nyckelord :second-hand luxury; consumer archetypes; luxury fashion consumption; Business and Economics;

   Sammanfattning : Thesis purpose: the purpose of this research is to understand how and if different motives simultaneously influence consumers’ decision to acquire second-hand luxury fashion online. Through this, we want to find different consumer archetypes in second-hand luxury fashion. LÄS MER

5. 4. Individen – medborgare eller konsument?

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Nina Morby; [2019]
   Nyckelord :Globalism; individualism; consumer society; political consumption; media portrayal; konsumtionssamhälle; politisk konsumtion; medias porträttering; idealtypsanalys; Law and Political Science;

   Sammanfattning : The aim of this essay is to explain which conditions may lay behind the emergence of the political consumer, focusing on globalization, individualism and the increase of consumerism as a result of the rise of global political issues such as climate change. Thereafter, the portrayal of this transition will be investigated in Swedish media by comparing debate articles considering environmental and climate issues, with a time difference of three decades. LÄS MER

7. 5. "Would you buy it?" : "What triggers ethical consumption, based on personality archetypes"

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Nicklas Eliasson; Jakob Alftén; [2016]
   Nyckelord :Consumer behaviour; Environmental Concern; Ethical consumption; Personality archetypes;

   Sammanfattning : This study comprises what triggers ethical consumption, based on personality archetypes. It has been conducted through semi-structured interviews. The respondents were students at Linnaeus University in the ages of 20-27. LÄS MER