Sökning: "second-hand luxury"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden second-hand luxury.

1. 1. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
   Nyckelord :Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

   Sammanfattning : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. LÄS MER

3. 2. Evaluating and Designing an Engaging Mobile Application Feed by Using Persuasive Design

   Master-uppsats, Lunds universitet/Ergonomi och aerosolteknologi; Lunds universitet/Certec - Rehabiliteringsteknik och Design

   Författare :Emma Franzon; Joanna Liljedahl Hildebrand; [2022]
   Nyckelord :User-Centred Design; Usability Testing; Usability Evaluation; Vestiaire Collective; Circular Marketplace; Persuasive Technology; Technology and Engineering;

   Sammanfattning : Modeindustrin är en av de främst bidragande faktorerna till människors koldioxidutsläpp. Följaktligen har efterfrågan på second-hand ökat och marknaden har agerat därefter. Ett företag som tillhandahåller denna tjänst är Vestiaire Collective, som erbjuder en second-hand-applikation online för märkesvaror. LÄS MER

4. 3. Archetypes of Second-hand Luxury Fashion - A qualitative study of second-hand luxury fashion consumption

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Camilla Hallin; Sixten Nyhlén; [2022]
   Nyckelord :second-hand luxury; consumer archetypes; luxury fashion consumption; Business and Economics;

   Sammanfattning : Thesis purpose: the purpose of this research is to understand how and if different motives simultaneously influence consumers’ decision to acquire second-hand luxury fashion online. Through this, we want to find different consumer archetypes in second-hand luxury fashion. LÄS MER

5. 4. Customer engagement in second-hand fashion marketplaces after the pandemic

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Carla Lopez; Farrah Ouattara; [2021]
   Nyckelord :;

   Sammanfattning : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). LÄS MER

7. 5. The Effect of Environmentally-Relevant Personal Values on the Purchase Intention of Second-Hand Clothing: A Quantitative Study

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Moen Asif; Sarah Asif; [2021]
   Nyckelord :Second-hand clothing; Environmentally-relevant personal values; Biospheric values; Altruistic values; Egoistic values; Hedonic values; Purchase intention; Theory of planned behavior.; Business and Economics;

   Sammanfattning : Purpose: To study the effect of environmentally-relevant personal values (biospheric, altruistic, egoistic and hedonic) on the purchase intention of second-hand clothing (SHC). Methodology: This research is a quantitative study and follows a deductive research approach. LÄS MER