Sökning: "consumer motivation"

Visar resultat 16 - 20 av 201 uppsatser innehållade orden consumer motivation.

1. 16. Thriving Together : How Regenerative Firms Can Build Collectively a Stronger Future

   Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Anna-Lisa Nentwich; Luca Wallner; [2023]
   Nyckelord :Regenerative Firms; Inter-Organisational Collaboration; Organisational Resilience; Transparent Knowledge Sharing; System Resilience;

   Sammanfattning : Motivation In the upcoming decades, traditional firms will transition to becoming a more regenerative version, with a socio-ecological purpose at the core of the firm. In this transition phase, regenerative firms, with a focus on impact maximisation of the socio-ecological purpose and traditional firms, with a focus rather on profit maximisation, need to coexist and be resilient somehow. LÄS MER

3. 17. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Tim Kämpe; Axel Paulsson; Marcus Sjöberg; [2023]
   Nyckelord :Brand loyalty; Brand community; Brand heritage; Brand identity; Brand internalisation; Sports branding; Business and Economics;

   Sammanfattning : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. LÄS MER

4. 18. The new frontier of co-creation : What are the drivers for consumers to engage in co-creation activities in the metaverse?

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Pavel Kerim; Marina Borrell; [2023]
   Nyckelord :co-creation; metaverse; engagement; trust; customer experience; motivation; samskapande; metaverse; engagemang; förtroende; kundupplevelse; motivation;

   Sammanfattning : Research Question: What are the drivers for consumers to co-create in the metaverse and howcan companies use them to increase engagement in co-creation? Purpose: The purpose of this study is to get insight into how companies canincrease consumer engagement for participation in co-creation activitieswithin the metaverse. By enlightening the research community and businesses about the consumer perspective on the metaverse and the cocreation possibilities and what their drivers would be to engage in cocreation, companies can better target these individuals and ultimately increase their brand value. LÄS MER

5. 19. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

   Kandidat-uppsats,

   Författare :Chau Le; Nhan Chau; [2023]
   Nyckelord :Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

   Sammanfattning : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. LÄS MER

7. 20. En intervjustudie om odlare av kulturspannmål i Norrland

   Kandidat-uppsats, SLU/Dept. of Urban and Rural Development

   Författare :Tilde Lindbäck; [2023]
   Nyckelord :kulturspannmål; odlare; norrländsk växtodling; småskalighet; motivation;

   Sammanfattning : En framtid med varmare klimat och mer oberäkneliga väderförändringar ställer krav på livsmedelsproduktionens anpassningsförmåga. Forskningen visar att en genetisk diversitet är viktig för att stärka resiliensen inom odlingslandskapet och stå emot framtidens utmaningar. LÄS MER