Sökning: "consumer recommendation"

Visar resultat 1 - 5 av 74 uppsatser innehållade orden consumer recommendation.

1. 1. Rekommendationers påverkan på konsumentbeteende : En kvantitativ studie av jämförelse mellan expert- och hållbarhetsrekommendationer inom livsmedelsbranschen

   Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Oscar Karlsson; Ludwig Ziegler; [2023]
   Nyckelord :Recommendations; Consumer Behavior; Decision-making Process; Congruence; Green Marketing; Authority; Rekommendationer; Konsumentbeteende; Beslutsprocess; Kongruens; Grön marknadsföring; Auktoritet;

   Sammanfattning : Previous research indicates that recommendations generally have a positive impact on consumer consumption, however, studies have primarily focused on industries such as film, dining and wine. This study examines the effects of various types of recommendations on consumer behavior within the food industry, where purchases tend to be routine and characterized by automated decision-making processes. LÄS MER

3. 2. Mandating transparency on deforestation and ecosystem conversion

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Moritz Driescher; [2023]
   Nyckelord :sustainability reporting; mandatory disclosure; deforestation; ecosystem conversion; Earth and Environmental Sciences;

   Sammanfattning : The production of eggs, meat, and dairy products in the EU indirectly contributes to deforestation and ecosystem conversion (DEC) in Latin America due to extensive imports of soy for animal feed. This thesis explores under which preconditions the mandatory European Sustainability Reporting Standards for the agriculture and farming sector can increase transparency in the opaque soy supply chains and incentivize reductions of imported DEC. LÄS MER

4. 3. Unraveling the Paradox: Balancing Personalization and Privacy in AI-Driven Technologies : Exploring Personal Information Disclosure Behavior to AI Voice Assistants and Recommendation Systems

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Leona Saliju; Vladyslav Deboi; [2023]
   Nyckelord :Information disclosure; Risks and Benefits; Voice assistants; Recommendation systems; Privacy calculus; Personalization-privacy paradox PPP ;

   Sammanfattning : As society progresses towards a more algorithmic era, the influence of artificial intelligence (AI) is driving a revolution in the digital landscape. At its core, AI applications aim to engage customers by providing carefully tailored and data-driven personalization and customization of products, services, and marketing mix elements. LÄS MER

5. 4. The TikTok effect: How TikTok is shaping the way we consume music

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Greta Ranff; Loui Degener; [2023]
   Nyckelord :consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

   Sammanfattning : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. LÄS MER

7. 5. Developing a Components List for a Shoe Repair Kit for Leather Sneakers, Designed for Consumer Use

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Izabell Gustafsson; Ellen Nordholm; [2023]
   Nyckelord :Repair; Leather Sneaker Repair; Product Lifetime; Shoe-Wear; Sustainable Consumption; Circular Economy.;

   Sammanfattning : This thesis is being conducted by two final year Bachelor degree students, collaborating with a Swedish fashion brand producing leather sneakers with the aim to investigate the most common wear and tear of shoes in metropolitan and suburban environments. Shoes are readily known for having a relatively short product lifecycle and with few alternatives to prolong the materials usefulness at the end. LÄS MER