Sökning: "consumers Impulse buying on Instagram"
Visar resultat 1 - 5 av 6 uppsatser innehållade orden consumers Impulse buying on Instagram.
1. “Hurry! Use Summer20 and get 20% off your entire purchase, the offer is only valid for 24 hours” : A quantitative study on to what extent time-limited discount codes on Instagram provided by influencers affect Swedish consumer's impulse buying behavior
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Over the years Instagram has grown successfully to an online platform whereindividuals and companies are constantly present. It has become a marketplace wherecompanies frequently can reach out to their customers with marketing. As a result, thishas created an impact on consumers' impulse buying behavior. LÄS MER
2. Miljömässigt hållbara konsumenter och deras avståndstagande mot tidsbegränsade erbjudanden på Instagram
Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : The development of social media has lead to major changes in marketing. Today, there are so called influencers who through their social channels can convey advertising to its followers. LÄS MER
3. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : background: Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. LÄS MER
4. Sociala medier och köpbeslut : en studie inriktad på sociala mediers inflytande på konsumentensköpbeslut
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Denna uppsats handlar om hur sociala medier påverkar svenska konsumenters köpbeslut. Nya tjänster inom sociala medier såsom Facebook, Snapchat och Instagram har fått en ökad popularitet blandmänniskor. En intensiv teknikutveckling har bidragit till att konsumenter genomför sina inköp på en mängd olika sätt. LÄS MER
5. Do you give in to your inner shopaholic? : A study of influencers impact on consumers mobile impulse buying behavior
Master-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. LÄS MER