Sökning: "csr social media"

Visar resultat 16 - 20 av 185 uppsatser innehållade orden csr social media.

1. 16. “I don't really have any interest in sales. I mean, I do…" : En jämförande kritisk diskursanalys av organisationsledares CSR-kommunikation

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Isa Almäng; Emelie Frank; [2022]
   Nyckelord :Organizational communication; CSR; critical discourse analysis; leaders; politics; social movements; activism; Oatly; Ben Jerry’s;

   Sammanfattning : The purpose of the study is to examine how leaders within Oatly and Ben & Jerry's describe their organizations through CSR communication in relation to growing tendencies of critique against businesses. The study takes a social structuralist position based on the ideas of Michel Foucault and Norman Fairclough, analyzing the prevalence of discourses in the leaders’ language. LÄS MER

3. 17. Consumer Perception of Corporate Social Responsibilityin the Vegan Food Industry

   Magister-uppsats, Högskolan Dalarna/Företagsekonomi

   Författare :Annafrancesca Boffa; Lena Schreilechner; [2022]
   Nyckelord :consumer perception; corporate social responsibility; vegan food industry; vegan diet; dietary choice;

   Sammanfattning : The aim of this research was to investigate the consumer perception of corporate social responsibility initiatives of companies in the vegan food industry, considering the consumers’ dietary choice and socio-demographic characteristics. The study is based on primary, quantitative data which was collected through anonymous surveys (N = 816). LÄS MER

4. 18. Exploring the influence of size and geography on SMEs’ and large corporations’ CSR practices in Hungary and in Sweden when facing financial shortage

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Bence Gaál; Georgina Vágó; [2022]
   Nyckelord :Corporate Social Responsibility CSR ; Small and Medium-Sized Enterprise SME ; Large Corporation; Carroll’s Pyramid; Triple Bottom Line TBL ;

   Sammanfattning : Background: CSR has become an integral part of most businesses during the years, however, it has not necessarily happened by choice for every company. Stakeholders have become aware of the negative impact ofcorporations’ operations and actions on the planet and on society, consequently, they started to pressure companies to be more responsible when conducting business. LÄS MER

5. 19. Exploring CSR Communication on Social Media : An Investigation of Why Employees Interact with CSR Communication andHow Employee Engagement and Commitment is Expressed on LinkedIn

   Master-uppsats, Örebro universitet/Handelshögskolan vid Örebro Universitet

   Författare :Sheila Ghamkhar; Sonja Ibrahim; [2022]
   Nyckelord :;

   Sammanfattning : .... LÄS MER

7. 20. Glöm inte att tvätta händer och reklam noga : En kvalitativ studie om hur corona-washing har sett ut i livsmedelsbranschen under covid-19-pandemin

   Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Författare :Jasmine Kirotar; Sofia Jenks; [2022]
   Nyckelord :reklam; strategisk kommunikation; washing; corona-washing; livsmedelsbranschen; covid-19-pandemin; kvalitativ innehållsanalys;

   Sammanfattning : The covid-19-pandemic has not only made the world more conscious about how to wash their hands, it has also established concepts within the science of media and communications, identified as corona-washing. This concept of corona-washing has emerged as a consequence  of companies given higher demands to help those affected by the pandemic, but the companies have failed to do so. LÄS MER