Sökning: "customer complaint"

Visar resultat 16 - 20 av 47 uppsatser innehållade orden customer complaint.

  1. 16. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lisa Scheider; Brittany Purkis; [2016]
    Nyckelord :Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

    Sammanfattning : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. LÄS MER

  3. 17. Complaint Handling : A multiple case study: key factors that influence the efficiency of complaint handling in manufacturing industry

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :BEIYAO YANG; XUE LI; [2016]
    Nyckelord :complaint handling; after sales service; manufacturing industry; B2B; customer relationship;

    Sammanfattning : Manufacturers are transforming their business model from being a product dominant to a customer centric organization, in order to maintain competitive advantage, as well as deliver customer satisfaction thereby to build a long-term relationship with them. The management of complaint handling is regarded as a crucial contributor to its business performance. LÄS MER

  4. 18. Vad händer när relationen med kunden går från face-to-face till face-to-screen? : - En studie om hur Sveriges storbanker arbetar för att skapa lojala kunder via digitala kanaler

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Nina Bäckman; Magnus Larsson; [2015]
    Nyckelord :Kundlojalitet; Digitala Kanaler; Svenska storbanker; Faktorer;

    Sammanfattning : ABSTRACT Internet use in Sweden is among the highest in Europe. The increased availability and use of the Internet has changed people's behavior patterns. This, in turn, has made many companies choose to offer their products and services online. LÄS MER

  5. 19. Påverkas du av andras klagomål? En kvantitativ studie om missnöjesspridning i sociala medier

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Teresa Garcia; Franziska Engsner; [2015]
    Nyckelord :customer complaints; customer dissatisfaction; social media; customer loyalty; service recovery;

    Sammanfattning : During the recent years, daily communication between companies and their customers has increasingly moved from traditional customer service channels to social media. This has resulted in customer complaints being voiced on company Facebook pages, Instagram posts and tweets. LÄS MER

  7. 20. Don’t take my smart phone away

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Meja Betrus; Farjam Aghazadeh; Ann-Charlott Johansson; [2015]
    Nyckelord :customer complaint; mobile phone; product attachment; emotions; reklamation; mobiltelefon; emotionellt band till produkt; känslor;

    Sammanfattning : Mobiltelefonen som ett objekt har en stor betydelse för ungdomarna i dagens samhälle. Unga människor uppfattar sin mobiltelefon som en förlängning av sig själva och kan inte uthärda tanken på att vara borta från den. LÄS MER