Sökning: "customer oriented innovation"

Visar resultat 16 - 20 av 41 uppsatser innehållade orden customer oriented innovation.

  1. 16. Bridging the gap between Innovation and Value Creation in Public Services : Case Study of a Public Transport Authority

    Master-uppsats, KTH/Transportplanering

    Författare :Abraham P Lukose; [2019]
    Nyckelord :;

    Sammanfattning : In the past, left to themselves, private sector companies have developed the field of operations management using a Goods-Dominant Logic (GDL). These developments were adapted by the public sector as a means to improve their service delivery. LÄS MER

  3. 17. Looking at the Two Sides of the Equation - How Servitisation Affects the Sustainability-oriented Innovation Adoption Dilemma

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Juliette Brands; Ricardo Georg Kammermayer; [2019]
    Nyckelord :Sustainability-oriented Innovation; Servitisation; Service Characteristics; Diffusion of Innovations; Adoption; Barriers and Drivers for Sustainability-oriented Innovation; Business and Economics;

    Sammanfattning : Research question: How does servitisation affect the adoption of sustainability-oriented innovations (SOIs)? A qualitative study on the role of servitisation on barriers and drivers for SOI adoption. Methodology: The methodological framework for this research is a qualitative multiple case study following an abductive approach. LÄS MER

  4. 18. BIG DATA WITHIN INNOVATION PROCESSES: A Quantitative Study of Fortune 200 Global Companies

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sofie Persson; [2018-08-02]
    Nyckelord :Big data; big data analytics; market orientation; innovation processes; pre-development activities; innovative productivity;

    Sammanfattning : Background: The importance of innovation simply continues to stagger. Albeit, many firms continue to struggle in the launch of new technologies that meet the objectives of successful innovation. As a result, the life cycles of innovations are shortened and inadequate returns endure. LÄS MER

  5. 19. Customer Satisfaction Drivers for Industrial Vending Systems : Evidence from the Manufacturing Industry

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Anna Backer-Meurke; Tove Gioeli; [2017]
    Nyckelord :Industrial Vending Systems; Industrial Product-Service Systems; Service Quality; Value Co-creation; Customer Satisfaction; Commitment; Trust;

    Sammanfattning : Problem: Development of a firm’s offering is a vital weapon for competition. Obtaining knowledge on customer expectations and translating those into product development and superior service delivery is surrounded by prioritisation decisions. LÄS MER

  7. 20. Crowdsourcing, more than an innovation partner? A quantitative study of the effects of crowdsourcing on consumer responses

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Greta Linander; Vivianne Yance; [2017]
    Nyckelord :crowdsourcing; ideation contest; crowdsourcing contest; new product development; brand attitude;

    Sammanfattning : This paper focuses on non-participating consumers' overall attitudes towards brands using crowdsourcing activities, specifically ideation contests, in new product development. As technology has enabled businesses and consumers to interact easier, crowdsourcing has become more popular, but research on responses to crowdsourcing activities is limited. LÄS MER