Sökning: "customer reward program"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden customer reward program.

1. 1. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

   Master-uppsats, Högskolan Dalarna/Institutionen för information och teknik

   Författare :Yidan (Nickia) Liang; [2023]
   Nyckelord :Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

   Sammanfattning : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. LÄS MER

3. 2. The role of Cryptocurrency in shaping customer loyalty

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Jose Ildefonso Gongora Chavez; Vijitha Dasanayaka; [2022]
   Nyckelord :cryptocurrecies; cryptocurrency; cryptos; loyalty programs; loyalty reward porgram; reward porgram; loyalty;

   Sammanfattning : An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. LÄS MER

4. 3. Customers Perspective of a Non-Reward Referral Marketing. : A Case Study of OnePlus Smartphone Manufacturer.

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Dennis Luu; Sebisubi Lubwama Muhamad; [2016]
   Nyckelord :Non-reward referral marketing;

   Sammanfattning : Aim: The aim of this study is to analyze how a non-reward referral program can be operated without offering a real incentive to one referring someone else to a company. A case of Oneplus smart phone Manufacturer Company is used to illustrate the topic under study in the introduction chapter to give the reader a clear picture of the study. LÄS MER

5. 4. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

   Magister-uppsats,

   Författare :Jesus Mendoza; Daniel Gonzalez; [2016]
   Nyckelord :loyalty; customer reward program; grocery store; share of wallet;

   Sammanfattning : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. LÄS MER

7. 5. Designing customer rewards programs for repeated purchase using optimization methods

   Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :Daniel Agota; Rasmus Olsson; [2015]
   Nyckelord :Customer rewards programs; CRP; loyalty programs; optimization; profitability;

   Sammanfattning : A Customer Rewards Program (CRP) or a loyalty program is characterized by customers being rewarded for repeated purchases. The goal of these programs is to increase sales and profit through offering purchase incentives in the form of delayed rewards, as a result influencing customer behavior and in the end increasing company profit. LÄS MER