Sökning: "Customer rewards programs"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden Customer rewards programs.

  1. 1. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

    Master-uppsats, Högskolan Dalarna/Institutionen för information och teknik

    Författare :Yidan (Nickia) Liang; [2023]
    Nyckelord :Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

    Sammanfattning : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. LÄS MER

  3. 2. The role of Cryptocurrency in shaping customer loyalty

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Jose Ildefonso Gongora Chavez; Vijitha Dasanayaka; [2022]
    Nyckelord :cryptocurrecies; cryptocurrency; cryptos; loyalty programs; loyalty reward porgram; reward porgram; loyalty;

    Sammanfattning : An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. LÄS MER

  4. 3. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Författare :Linnea Olsson; [2018]
    Nyckelord :Marketing Communication;

    Sammanfattning : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. LÄS MER

  5. 4. Organizational Barriers to Digital Transformation

    Magister-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Shikha Gupta; [2018]
    Nyckelord :Digital Transformation; Digitalization; Transformation; Barrier to Transformation; Organizational Change; Change Management; Change Processes;

    Sammanfattning : Digital Transformation is changing the ICT industry and companies must act with speed to stay in the race. In order to be a credible business transformation partner, responding to industry changes and customer demands faster, companies today are transforming themselves and embarking on their digital journey and digitalization is high on every company’s agenda. LÄS MER

  7. 5. Strävan efter kundlojalitet : Utformning av lojalitetsprogram och avgiftsbaserade medlemskap i textilbranschen

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Matilda Forsberg; Olivia Larsson; [2018]
    Nyckelord :Loyalty programs; customer loyalty; monetary and nonmonetary rewards; loyalty program fees; Lojalitetsprogram; kundlojalitet; monetära och icke-monetära förmåner; medlemsavgifter;

    Sammanfattning : Utmaningarna med att befinna sig i en ständigt föränderlig bransch som mode- och textilindustrin har visat sig vara stora. Konkurrensen företag emellan ökar och kunder har därmed blivit allt mindre lojala till enskilda varumärken. LÄS MER