Sökning: "customer value creation"

Visar resultat 1 - 5 av 453 uppsatser innehållade orden customer value creation.

  1. 1. Digitalization and Electrification´s Transformational Impact on the Automotive Mobility Industry - A multiple case study on the Swedish automotive mobility industry facing changing business models, challenges, and future opportunities

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Max Guron; [2023-07-19]
    Nyckelord :Digitalization; Electrification; Business model; Business model framework; Business model innovation; Technological Change; Industrial Change; Disruptive technology; Automotive Mobility; Automotive Industry; Mobility services; Car-sharing; Automotive manufacturers; Car-sharing providers; ride-hailing providers;

    Sammanfattning : The automotive mobility industry, including car manufactures, car-sharing, and ride-hailing companies, is experiencing technological change through electrification and digitalization. These two trends can potentially disrupt the whole industry through, i.e. LÄS MER

  3. 2. How to improve customer satisfaction with customer surveys and lean for retail

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Nahia Bilbao Gato; [2023-07-18]
    Nyckelord :lean for retail; customer satisfaction;

    Sammanfattning : Introduction: This dissertation project is based on a collaboration between the author and Volvo Trucks Europe. To answer the research question of How to improve customer satisfaction with customer surveys and lean for retail? This study describes a qualitative study of improving customer satisfaction with lean for retail in the Volvo Trucks dealership network, specifically in the Northern European Market. LÄS MER

  4. 3. Customer Value Creation : Operationalization, evaluation, and challenges to globalized businesses

    Master-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Palwasha Javaid; [2023]
    Nyckelord :Customer Value Creation; value; digitalization; operationalization and evaluation of value creation and challenges to global businesses;

    Sammanfattning : .... LÄS MER

  5. 4. Konsumentcentrerad innovation – den hemliga kryddan inom livsmedelsindustrin : Hur en livsmedelsproducent kan blir mer konsumentcentrerad i sin produktutveckling

    Master-uppsats, Linköpings universitet/Industriell ekonomi

    Författare :Viktor Storsved; Oscar Säfström; [2023]
    Nyckelord :Innovation; open innovation; business model; value creation; service logic; customer centric innovation; food producer; product development; food industry; Innovation; konsumentcentrerad innovation; affärsmodell; värdeskapande; produktutveckling; livsmedelsindustrin; livsmedel; öppen innovation; producent; livsmedelsproducent;

    Sammanfattning : Matbranschen är en bransch där få stora innovationer sker. Under de senaste åren har marknaden sett en kraftig utveckling av återförsäljares egna varumärken vilka konkurrerar ut befintliga produkter från livsmedelsproducenter genom deras billigare pris. LÄS MER

  7. 5. Upplevelseekvationen - när AI-teknik möter konsumenters värdeskapande

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Morris Holm; Emmelie Johansson; [2023]
    Nyckelord :Service logic; Resource interaction; the process of Value creation; Value in use; Outside-in perspective; Artificial Intelligence; Business and Economics;

    Sammanfattning : The purpose of this thesis is to increase knowledge about how AI in physical Retail has consequences for consumers' value creation. The importance of competence and knowledge in combination with technology is emphasized to enable improved customer experiences in physical retail. LÄS MER