Sökning: "customer centric innovation"

Visar resultat 1 - 5 av 25 uppsatser innehållade orden customer centric innovation.

  1. 1. Konsumentcentrerad innovation – den hemliga kryddan inom livsmedelsindustrin : Hur en livsmedelsproducent kan blir mer konsumentcentrerad i sin produktutveckling

    Master-uppsats, Linköpings universitet/Industriell ekonomi

    Författare :Viktor Storsved; Oscar Säfström; [2023]
    Nyckelord :Innovation; open innovation; business model; value creation; service logic; customer centric innovation; food producer; product development; food industry; Innovation; konsumentcentrerad innovation; affärsmodell; värdeskapande; produktutveckling; livsmedelsindustrin; livsmedel; öppen innovation; producent; livsmedelsproducent;

    Sammanfattning : Matbranschen är en bransch där få stora innovationer sker. Under de senaste åren har marknaden sett en kraftig utveckling av återförsäljares egna varumärken vilka konkurrerar ut befintliga produkter från livsmedelsproducenter genom deras billigare pris. LÄS MER

  3. 2. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

    Master-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Jongwoo Lim; [2023]
    Nyckelord :Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

    Sammanfattning : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. LÄS MER

  4. 3. Aligning the Innovation Process Routines With Organizational Agility : A Case Study of a Healthcare Firm

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Constantin Catalin Ciorascu; Mohammad Alipanahi; [2023]
    Nyckelord :Organizational Agility; Innovation Process Routines; Types of Innovations; Healthcare; Medical Device;

    Sammanfattning : Introduction: Traditional organizational routines for the innovation process, like the Stage-Gate Model, are often characterized by rigid and inflexible activities, limiting firms' ability to identify, develop, and commercialize software and digital/connected products and services. Examples of inflexible activities include predefined project milestones, linear progression through development stages, and a lack of iterative feedback loops. LÄS MER

  5. 4. Servitization in a Heavy Equipment Company: A business model perspective

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fabiola L. Larco Caro; Asmaa Mohyadin Mahamed; [2022-08-18]
    Nyckelord :Servitization; Product-service system; Servitization transition; Servitization Readiness; Servitization challenges; Service paradox; Business model; Business model Innovation;

    Sammanfattning : Background: Servitization is a transformation process consisting of the integration of products and services in the value offering of the firms in order to increase value added and improve the customer experience. This process implies a transition from Product-Centric to Product-Service Systems. LÄS MER

  7. 5. Augmented Reality in Retail: A customer-centric business implementation framework

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Viktoriia Ivanova; Andrea Maggino; [2022]
    Nyckelord :Augmented Reality; innovation; customer experience; Customer-centricity; Technology acceptance model; Agile software development; Retailing;

    Sammanfattning : Augmented Reality (AR) implementation in retail is growing significantly over the past few years. But how can retailers implement AR applications successfully? This research aims to contribute to solving this question, by providing a circular customer-centric framework to implement AR applications in the Business-to-Customer (B2C) operations. LÄS MER