Sökning: "development of marketing"

Visar resultat 21 - 25 av 1477 uppsatser innehållade orden development of marketing.

1. 21. Eye-tracking Technology for Interactive Experiences in Digital Signage within Retail from a Marketing Perspective

   Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Oskar Alfredsson; Tekla Hjärtstam; [2023]
   Nyckelord :;

   Sammanfattning : Eye-tracking is a prominent subject with a diverse range of applications. Although the technology is primarily optimized for stationary environments, ongoing technological progress present additional market prospects. LÄS MER

3. 22. Love is all you need - Defining the concept of love brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
   Nyckelord :brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

   Sammanfattning : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. LÄS MER

4. 23. Du kan inte lura ett barn, eller? - En undersökning om barns skydd vid personifierad onlinereklam

   Kandidat-uppsats, Lunds universitet/Institutionen för handelsrätt

   Författare :Tomasine Cooper Ellhammar; [2023]
   Nyckelord :onlinereklam; MFL; GDPR; LEK; Barnkonventionen; DSA; TikTok; EU-kommissionen; Law and Political Science;

   Sammanfattning : With the development of digitalization, personalized online advertising has grown worldwide. This means that companies, through so-called Cookies, collect personal data about the consumer to then create online advertising based on the consumer's interests. LÄS MER

5. 24. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland

   Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Annika Hallwass; [2023]
   Nyckelord :;

   Sammanfattning : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. LÄS MER

7. 25. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Zachary Sporn; [2023]
   Nyckelord :Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Sammanfattning : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. LÄS MER