Sökning: "Golf Industry"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden Golf Industry.

  1. 1. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Zachary Sporn; [2023]
    Nyckelord :Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

    Sammanfattning : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. LÄS MER

  2. 2. Robotic Lawnmowers and Professional Golf Customers; Navigating Expectations for a Hole-in-One Experience : An exploratory case study that aims to establish the expectations in the customer purchase journey of robotizing a golf course to guide providers' strategic decisions

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Ebba Lövström; Emma Abrahamsson; [2023]
    Nyckelord :Robotic Lawnmower; Customer Experience; Customer Motivation; Customer Purchase Journey; Customer Satisfaction; Business-to-Business;

    Sammanfattning : Background: Robotic lawnmowers are autonomous outdoor mobile robots designed to mow the lawn autonomously. The robotic lawnmower market is rapidly growing and constantly developing. LÄS MER

  3. 3. Evaluation of 3D motion capture data from a deep neural network combined with a biomechanical model

    Master-uppsats, Linköpings universitet/Institutionen för medicinsk teknik

    Författare :Anna Rydén; Amanda Martinsson; [2021]
    Nyckelord :Human pose estimation; motion capture; deep neural network; CNN; MargiPose; biomechanical modelling; AnyBody modelling system;

    Sammanfattning : Motion capture has in recent years grown in interest in many fields from both game industry to sport analysis. The need of reflective markers and expensive multi-camera systems limits the business since they are costly and time-consuming. LÄS MER

  4. 4. The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Julia Halin; [2020]
    Nyckelord :Influencer marketing; source credibility; high involvement; purchase intention; sports industry.;

    Sammanfattning : Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. LÄS MER

  5. 5. Dimples in corrugated channels to improve efficiency in plate heat exchangers

    Master-uppsats, Lunds universitet/Kemiteknik (CI)

    Författare :Gustav Karlsson; [2020]
    Nyckelord :Dimples; Plate Heat Exchangers; Heat Transfer Enhancement; CFD; Large Eddy Simulation; Reynolds Averaged Navier Stokes Simulation; chemical engineering; kemiteknik; Technology and Engineering;

    Sammanfattning : The development of new heat exchanger patterns is ever changing. Companies are constantly pushing innovation to satisfy costumer needs in terms of thermal efficiency, reliability and serviceability. In this thesis, the implementation of dimples in the corrugated pattern of a plate heat exchanger is investigated to increase the thermal efficiency. LÄS MER