Sökning: "esports Industry"

Visar resultat 6 - 10 av 25 uppsatser innehållade orden esports Industry.

  1. 6. Hej or Nej? : An exploration of Swedish consumer value perceptions of female gaming organizations

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Natalie Wawczak; [2021]
    Nyckelord :gaming; gender; toxic masculinity; female organizations; consumer value perceptions;

    Sammanfattning : Background: Gaming has emerged from a niche industry to a major global player making billions of dollars in revenue year after year. Many companies and industries alike are taking note of the increasing prominence and investing into the market. LÄS MER

  3. 7. Investigation of Embedded Brand Placement within Esports

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Carl Alexandros Lundberg; Lola Smith; [2021]
    Nyckelord :esports; league of legends; embedded brand placement; eye tracking; brand recall; prior involvement;

    Sammanfattning : The video game and esports industry has grown exponentially over the past few years.“During recent years, esports have become one of the most rapidly growing forms ofnew media driven by the growing provenance of online games and onlinebroadcasting technologies” (Hamari and Sjöblom, 2017). LÄS MER

  4. 8. Esports brand shortcomings and opportunities

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Dominykas Vidziunas; Vinh Dao; [2021]
    Nyckelord :Esports; video games; brand heritage; corporate social responsibility; legitimacy; Business and Economics;

    Sammanfattning : Purpose: Esports is a young industry that is experiencing an enormous boom in popularity. However, negative public perceptions are abundant, and there is a distinct lack of literature discussing esports from the branding perspective. LÄS MER

  5. 9. User Interfaces and Gaming Performance : How the Type of UI Elements Impact Player Performance in FPS Games

    Master-uppsats, Jönköping University/Tekniska Högskolan

    Författare :Thien Tran; Samuel Berg; [2021]
    Nyckelord :User interfaces; user interface types; video games; computer games; first-person shooters; gaming performance; esports; competitive gaming;

    Sammanfattning : Electronic sports (esports) is an activity in which players compete against each other in video games. It could be beneficial for the esports industry if players were to perform more consistently. The user interface in the game is one aspect that could impact player performance. LÄS MER

  7. 10. Exploring Media Panic Discourses: News Media Attitudes toward Digital Games in China

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Shi Erchen; [2021]
    Nyckelord :digital games; game addiction; news media; moral panic; media panic; content analysis;

    Sammanfattning : Previous research demonstrated the phenomenon of moral panics on “dangerous” games mostly from Western perspectives, regarding media violence and deviant behaviour. With the development of media technology, the term “media panic” has evolved from moral panic, representing the debates and fearful emotion from the public when a new media technology has been created. LÄS MER