Sökning: "fast moving consumer goods"

Visar resultat 11 - 15 av 86 uppsatser innehållade orden fast moving consumer goods.

  1. 11. Managing Product Allocation in a Scarce and Uncertain Supply Chain : Activities in a FMCG Company

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Adam Wikensten; [2022]
    Nyckelord :Product Scarcity; Product Allocation; FMCG; Supply Chain; CRM; Produktbrist; Produktallokering; FMCG; Leverantörskedja; CRM;

    Sammanfattning : This case study is investigating the challenge of managing product scarcity in the supply chain by allocating scarce products to customers while maintaining customer relationships in the Fast-Moving Consumer Goods (FMCG) sector. Previous solutions on how to manage the situation of allocating scarce products have been inadequate, highly manual, and timeconsumingwork for all stakeholders. LÄS MER

  3. 12. Product development and organisational strategies in the context of sustainability: A qualitative study examining sustainable product development and the consideration of micro-level sustainability strategies

    Magister-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Anja Wukisiewitsch; [2022]
    Nyckelord :Sustainable Product Development; Organisational Sustainability; New Product Development; Business and Economics;

    Sammanfattning : This qualitative study investigates how organisations approach the development processes of sustainable products considering their micro-level sustainability efforts and ambitions and compare it to the model presented in the literature. The research follows a qualitative, social constructivist approach that enabled the researcher to work with pre-existing theories and the new empirical material. LÄS MER

  4. 13. Effektivisering av plockningsprocess för specialplock : Analys av specialplock i färskvarulager

    Magister-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Jasmine Åström Aneq; Olivia Nilsson; [2022]
    Nyckelord :Plockningsprocess; automatisering; lastbärare; effektivitetsmått;

    Sammanfattning : The thesis aims to investigate what the picking process looks like in an FMCG (Fast moving consumer goods) company's fresh goods warehouse on site 1 and site 2. Based on theoretical and empirical information, it must be examined which type of picking process is most effective. Different measures of efficiency will also be presented and analyzed. LÄS MER

  5. 14. Executional Greenwashing: The Unseen Attraction to Nature : A qualitative study on Consumers Perception of Advertisement within Fast-Moving Consumer Goods that is ‘Executionally Greenwashed’

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Edwin Panboon; Jean-Philipe Wahlgren; [2021]
    Nyckelord :Executional Greenwashing; Greenwashing; Consumer Psychology; Environmental Concern; Environmental Knowledge; Sincerity; Calmness; Natural; CSN Model;

    Sammanfattning : With society's growing concern of the environmental impact that consumerism has today, consumers are more aware than ever of how their consumption habits affect their surroundings. This study is based on the consumer's journey of choosing products based on their environmental impact and the complications of it. LÄS MER

  7. 15. The Changing Face of Dairy

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alissa Baethke; Eva Börnicke; [2021]
    Nyckelord :Innovation Strategy; Mature Markets; Industry Structure Change; Dairy Industry; Business and Economics;

    Sammanfattning : When an industry has reached maturity, firms operating within the industry can face major changes affecting their operations, on occasion even a holistic change of the entire industry structure. Considering such changes, innovation is identified as a powerful tool to take these changes as chances to stay competitive. LÄS MER