Sökning: "fast moving consumer goods"

Visar resultat 6 - 10 av 86 uppsatser innehållade orden fast moving consumer goods.

1. 6. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

   L1-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Xinying Liu; Zirong Wang; [2023]
   Nyckelord :Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

   Sammanfattning : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. LÄS MER

3. 7. The Future of Urban Last Mile Deliveries - Not a piece of cake

   Master-uppsats, Lunds universitet/Teknisk logistik

   Författare :Hannah Renhed; Martina Kylebäck Wennerlöf; [2023]
   Nyckelord :Urban last mile delivery; customer demands; sustainability; outsourcing; Technology and Engineering;

   Sammanfattning : Urban last mile delivery has become an increasingly relevant topic in this day and age, where the urban population is growing at the same time as climate change forces nations to limit emissions. The demand for fast and flexible deliveries in urban areas accelerates, which further escalates the need to optimize these last mile deliveries since they are the most polluting part of the supply chain. LÄS MER

4. 8. The Reverse Supply Chains of the Fast-Moving Consumer Goods : The Impacts of Product Returns on Reverse Supply Chains in Sweden

   Master-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :M. Hassan Dachan; Shengyun Sherif; [2023]
   Nyckelord :Supply chain management; supply chain disturbance; product returns; reverse logistics; business-to-business; fast moving consumer goods.;

   Sammanfattning : The unceasing ambition of companies to enhance their profitability, capture novel markets, and address the diverse and evolving needs of customers has led to an irrational surge in production and the exploitative depletion of natural resources. This unwarranted increase in production has, in turn, been accompanied by a rise in product returns by consumers, which, upon reverting to their original sources through the supply chain, has compounded the complexities of the supply chains and precipitated new pressures and burdens on the companies and their supply chains, necessitating their adept management. LÄS MER

5. 9. Insight into cosmetology, emulsions and product development in a Fast-moving consumer good company through the scaling up of a salicylic acid cleanser

   Master-uppsats, Luleå tekniska universitet/Institutionen för teknikvetenskap och matematik

   Författare :Víctor Benito Olmos; [2022]
   Nyckelord :Cosmetics; Salicylic acid; face cleanser; FMCG;

   Sammanfattning : Fast-moving consumer goods (FMCG) companies are being an innovative way to develop successful products in the market. This project focuses on the development of a salicylic acid cleanser using the development procedure implemented by a FMCG company, Vivere. LÄS MER

7. 10. Household product refills as a solution to single-use packaging: Developing The Theory of Retailer Care

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Connor Bartek; Alexandra Rumbolt; [2022]
   Nyckelord :circular economy; eco retailer; fast-moving consumer goods; household products; plastics; refill systems; refillable goods; retailers; reuse; single-use packaging; Theory of Retailer Care; waste reduction; refills;

   Sammanfattning : This research seeks to explore and understand retailers’ perspectives, realities, and actions regarding refill systems for household products. The reader can ponder not an answer to a question but rather grasp a deeper understanding of the retailers’ role within refill systems, as well as the feasibility of reducing single-use packaging for household products with a goal to reduce waste. LÄS MER