Sökning: "gambling market"

Visar resultat 1 - 5 av 91 uppsatser innehållade orden gambling market.

  1. 1. Mellan fri vilja och datadriven exploatering: En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Daniel Bengtsson; Lisa Hägglund; [2024-02-12]
    Nyckelord :marknadsföringsstrategier; onlinecasino; konsumentbeteenden;

    Sammanfattning : This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. LÄS MER

  2. 2. Spel - en fet bonus för samhället? : Legitimering av spelande i Svenska Spels reklamserie ”Världens svenskaste spelbolag”

    Kandidat-uppsats, Karlstads universitet

    Författare :Josefine Karlsson; Sebastian Sääker; [2023]
    Nyckelord :Advertising; Legitimation strategies; Gambling; and Gambling addiction; Reklam; Legitimeringsstrategier; Spelande och Spelberoende;

    Sammanfattning : Today, many people in Sweden suffer from gambling addiction, and gambling advertising is one of the contributing factors to people becoming addicted. The purpose of the study is to critically analyze how gambling advertising legitimizes gambling, in this case, Svenska Spel's commercials. LÄS MER

  3. 3. State-Sponsored Gambling Advertising

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Otto Lundbergh; Oliver Ohlin; [2023]
    Nyckelord :Swedish Gambling Market; Gambling Advertising; Svenska Spel; Share of Voice;

    Sammanfattning : Gambling in Sweden is increasing and is a large issue for both individuals and the state. The largest actor on the Swedish market is the state-owned company Svenska Spel which offers gambling services online and with a monopoly runs casinos and physical slot machines. To promote their games, Svenska Spel advertises through multiple channels. LÄS MER

  4. 4. Den svenska idrottspolitiken som blev föremål för spelmarknaden : En studie om historiska bildningar och sociala konstruktioner utav den historiska och samtidens idrott- och spelpolitik i Sverige

    Master-uppsats, Linnéuniversitetet/Institutionen för idrottsvetenskap (ID)

    Författare :Kim Svensson; [2023]
    Nyckelord :;

    Sammanfattning : The purpose of this study is to understand the structure and governance of sports and gambling policy that has been applied in Sweden. Furthermore, the aim is to examine who has had power and who has power in the contemporary design of sports and gambling policy, based on archaeological and genealogical perspectives and technologies of power. LÄS MER

  5. 5. Sin Stocks: An Analysis of the Sin Premium in the US, European, and Asia-Pacific Markets

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Tizian Widmer; Tim Scholl; [2023]
    Nyckelord :Sin Stocks; Factor Models; USA; Europe; Asia-Pacific; Business and Economics;

    Sammanfattning : This thesis aims to explain the return of so-called sin stocks, which include businesses operating in the alcohol, tobacco, gambling, weapon, and oil & gas industries. Due to their negative public perception, these stocks are anticipated to yield a sin premium. LÄS MER