Sökning: "green attitude-behavior gap"

Visar resultat 6 - 10 av 15 uppsatser innehållade orden green attitude-behavior gap.

1. 6. Nudging consumers towards more sustainable alternatives when shopping online : A cross-sectional qualitative study of behavior change design and digital nudging techniques for use in the e-commerce context

   Master-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Författare :Emil Petersson; [2022]
   Nyckelord :;

   Sammanfattning : E-commerce has seen a rapid expansion along side the technological advancement and digitalization efforts, and every time a consumer purchases a product online it in some way is going to affect the environment. Consumers are generally having a positive attitude towards sustainability, so called 'positive green attitude', however, a clear gap is present with regards to what their behavior actually reflects. LÄS MER

3. 7. Attitudes in Consuming Green Products: Exploring Chinese Consumers in the Beauty Industry

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Teng Fang; Bingxin Li; [2022]
   Nyckelord :Consumer attitudes; Consumer Behavior; Attitude-Behavior Gap; Green Beauty and Personal Care Product; Chinese Consumers;

   Sammanfattning : Background: China's rapidly growing beauty consumer market has led to environmental deterioration and Chinese citizens are aware of this important issue, however, despite positive pro-environmental attitudes, consumers are reluctant to buy green products. This issue is known as the attitude-behavior gap, and existing research lacks information on how this gap operates in the Chinese beauty market. LÄS MER

4. 8. Marknadsförings (o)förmåga att bidra till konsumtion av grönt mode : En studie om hur modeföretags gröna marknadsföring påverkar gapet mellan unga konsumenters attityder till grönt mode och deras faktiska köpintentioner.

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Katarina Tronêt; Emma Jönsson; [2022]
   Nyckelord :social media marketing; attitude-behavior gap; green fashion; consumer behavior; greenwashing; grön marknadsföring; klädindustrin; det gröna gapet; konsumentbeteende; grönmattning;

   Sammanfattning : The purpose of this thesis is to investigate how green marketing can bridge the gap between young consumers' attitudes towards green fashion and their actual purchase intentions. In order to identify and gain an understanding of the factors that influence the effect of green marketing, a multi-research method is used (a combination of qualitative and quantitative methods). LÄS MER

5. 9. Bridging the Attitude-Behavior Gap : A case study for how an FMCG company may decrease the attitude-behavior gap

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Josefin Norstedt; Felix Sjölinder; [2021]
   Nyckelord :;

   Sammanfattning : Marketing has a vital role in encouraging sustainable consumption. The purpose of this study is to examine how a company’s holistic green marketing orientation affects the ability to decrease the attitude-behavior gap in the FMCG industry. The attitude-behavior gap is caused by different barriers consumers face in sustainable consumption. LÄS MER

7. 10. An in-depth analysis of the approach towards“Environmental sustainability” and “Greenmarketing” from SMEs restaurant perspective in Sweden

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Mahabubul Alam; [2021]
   Nyckelord :Environmental sustainability; Green marketing; organic food; KRAV certificate; eco labeling; Small and medium-sized enterprises SME ; Corporate social responsibility CSR ; Sustainable development.;

   Sammanfattning :  Growing number of SME restaurant and unsustainable food consumption creates a paradoxicaltension in the society from “Environmental sustainability” perspective. This paradoxicaltension requires every organizations to reduce their ecological footprint through minimizingits environmental effects. LÄS MER