Sökning: "green attitude-behavior gap"

Visar resultat 11 - 15 av 15 uppsatser innehållade orden green attitude-behavior gap.

1. 11. The future green home : A qualitative study of sustainable development in the furniture industry; Generation Ys’ needs and wants for greener furniture

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Julia Holm; Lovisa Klang; Mimmi Nordquist; [2020]
   Nyckelord :Sustainability; Furniture; Generation Y; Attitude-behavior gap; Consumer behavior; Sweden; Decision-making process; Green consumption;

   Sammanfattning : The purpose of this study is to provide a deeper understanding to business managers, of how the Swedish Generation Y consume furniture and if there is a want of consuming more green furniture. The thesis identifies previous research of sustainability development within furnishing and the phenomenon of attitude-behavior gap among consumers. LÄS MER

3. 12. To persuade, or not to persuade: An experimental case study of e-commerce consumer responses to persuasive messages

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Erik Nordberg; Carl Wigow; [2020]
   Nyckelord :Persuasion; Green Pop-up Advertisement; Attitude-Behavior Gap; E-commerce; Second-Hand Retail;

   Sammanfattning : One of the biggest challenges e-commerce face today is how to encourage website visitors to act. The purpose of this thesis was to explore whether persuasion strategies had the potential to get website visitors to act by bridging the gap between attitudes (i.e. what people think) and behaviors (i. LÄS MER

4. 13. The Trade-off Between Efficiency and Ethicality: Do Cosmetics Consumers Really Care About Sustainability

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Hermine Lilja; [2020]
   Nyckelord :Green cosmetics; Ethical consumerism; The green attitude-behavior gap; Efficiency in cosmetics;

   Sammanfattning : During the past centuries, environmental degradation and climate change have become two of the world's most pressing issues. In order to sustain the environment for future generations, conscious choices and ethical consumerism have emerged as an active area of practice and research. LÄS MER

5. 14. Är den ekologiska märkningen tillräcklig? En kvantitativ studie om hur konsumenters köpintention och betalningsvilja påverkas av ökad information om en ekologisk märkning

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Geir Corneliussen; Christoffer Ripe; [2017]
   Nyckelord :sustainability; consumer behavior; green attitude-behavior gap; theory of planned behavior; eco-label;

   Sammanfattning : Consumer's attitudes toward solving sustainability issues has steadily increased, but has not unanimously converted to purchases of sustainable goods. Prior research concludes that a possible explanation is that consumers lack the information necessary at the point of purchase to make well-founded decisions. LÄS MER

7. 15. Den Bortglömda Kanalen

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Caisa Appelbrant; Caroline Nylander; [2012]
   Nyckelord :Communication effects; Credibilit; Communication effects; Credibility; Sustainable products; Signalling; ; Filtration effect; Attitude-behaviour gap;

   Sammanfattning : The matter of CSR and sustainable products has gained an increased amount of interest in recent years as "green products" are becoming a trend with more "eco"-alternatives in the assortment of many retailers. However, among the increasing number of socially oriented customers, it seems that although they claim an increased demand for these kind of products, its easier to "talk the talk" that to actually "walk the walk". LÄS MER