Sökning: "international branding strategy"
Visar resultat 21 - 25 av 48 uppsatser innehållade orden international branding strategy.
21. In search of alumni relationship approach : Ideal and realities in the University of Gävle and Stockholm University
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Aim: To investigate how the University of Gävle conducts relationship with graduate students and retains graduate students and creates loyalty. This study explores the importance of relationship marketing theories that intends to be applied in higher education through alumni programs and services. LÄS MER
22. Corporate visual identity in foreign markets : An analysis of the relationship between firm- and market-level factors and CVI adjustments of multinational firms and their performance
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Purpose: The purpose of this study is to analyze how major transnational firms adjust their corporate visual identity (CVI) when entering foreign markets and to determine whether there is a relationship between firmand market-level factors and CVI adjustments as well as an impact on a company’s performance. Methodology/approach: A deductive approach was applied utilizing triangulation with quantitative research through a content analysis of websites of transnational firms (n=329) and qualitative research through semi-structured interviews with six firms. LÄS MER
23. Podcasting the brand Sweden : How Radio Sweden International appropriates the logics of Nation Branding to present its information in a convergent, globalizing and networked society
Master-uppsats, Uppsala universitet/Medier och kommunikationSammanfattning : The advent and massification of the ICTs and the widespread use of internet have transformed the way in which traditional media such as ratio and television communicate with the audience, not only because of the technological shift itself, but because of the convergence culture undergoing as a result of the new relationships taking place online. Particularly, we wonder how the news’ organizations based in traditional media are adapting to these changes. LÄS MER
24. Country Branding and Social Media Technology : Practical Issues in Development of a Successful Country Brand
Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)Sammanfattning : Today we live in an extremely dynamic world. Some of us were born in countries with developed economy, well functioning civil society and established country brand. Some of us live in developing countries, which are trying to do their best on international arena. LÄS MER
25. SHAPE ME UP! : A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand.
Magister-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : Title Shape me up! – A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand Course Master Thesis (60 credits) in Business Administration; Strategic Management and Leadership, International Marketing Authors Amanda Elg and My Engdahl Supervisors Maya Hoveskog and Ingemar Wictor Keywords Leadership, personal brand, corporate brand Problem formulation ”How can a leader in the Swedish financial sector use the personal brand to shape the corporate brand?” Purpose The aim of this study is to describe the importance of the leader’s personal brand within the Swedish financial sector. Further, this study aims to explore how the personal brand of a leader can contribute to shape the corporate brand from an internal perspective, in aspects such as organisational culture and visions. LÄS MER
