Sökning: "international branding strategy"

Visar resultat 16 - 20 av 48 uppsatser innehållade orden international branding strategy.

  1. 16. International Branding Strategies : In Swedish and Russian Fashion Companies

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Daria Levitskaya; [2016]
    Nyckelord :Brand; strong brand; branding; brand management; branding strategy; international branding strategy; fashion; fashion brand; fashion industry; brand image; brand inspiration; brand-based organizational;

    Sammanfattning : There are a lot of different business strategies for any company. However, in the fashion industry, the best way to become successful is to develop the brand using special branding strategies. Hence, a brand is the main weapon for fashion companies, which helps to launch international market and to create loyal customers around the world. LÄS MER

  3. 17. Varumärkesbyggnad med begränsade resurser : en fallstudie av Jannelunds gård

    Kandidat-uppsats, SLU/Dept. of Economics

    Författare :Maria Humble; Marie Palmér; [2016]
    Nyckelord :lantbruk; marknadsföring; resurser; små företag; sociala medier; varumärke; varumärkesbyggande; varumärkesidentitet;

    Sammanfattning : Handel med utlandet ger konsumenter i Sverige ökat utbud och fler valmöjligheter av livsmedelsprodukter. Lantbruksföretag i Sverige möter därmed en hårdare konkurrens och behovet av att diffrentiera sig från andra producenter och säljare blir större. LÄS MER

  4. 18. Automotive Fleet Sales Management

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Jakob Olsson; Gustav Westling; [2016]
    Nyckelord :Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Sammanfattning : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. LÄS MER

  5. 19. Developing and Implementing Dual Branding Strategy in Emerging Markets. A case study of Volvo CE and SDLG in Brazil

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Martina Karlsson; Qiao Hua; [2015-07-10]
    Nyckelord :emerging market; value segment; M A; multiple branding;

    Sammanfattning : Abstract Megatrends of globalization and urbanization is constantly changing the international business environment, and emerging markets are rapidly industrializing, followed by growing populations with increasing incomes. This in addition to comparatively weaker domestic competition, have created attractive business opportunities for western MNEs to expand business in these markets. LÄS MER

  7. 20. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Erica Salonius; Erica Rhönnstad; Amanda Hedlund; [2015]
    Nyckelord :branding; brand strategy; brand equity; brand identity; internationalization; SMEs; Swedish; European market;

    Sammanfattning : Introduction  Globalization has opened up for opportunities, as well as challenges, for small- and medium-sized enterprises (SMEs) to distinguish themselves in a competitive environment. A branding strategy that aims to develop a strong reputation and recognition can be an attempt for Swedish SMEs to create awareness and differentiate themselves in the European market. LÄS MER