Sökning: "lenient return policy"

Hittade 5 uppsatser innehållade orden lenient return policy.

1. 1. Strikta returpolicyers påverkan på konsumenters köpvilja

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Claudia Inal; Mario Gabrail; [2023]
   Nyckelord :Strict return policy; lenient return policy; willingness to buy; customer loyalty; post purchase behavior; Strikt returpolicy; liberal returpolicy; köpvilja; kundlojalitet; efterköpsbeteende;

   Sammanfattning : Returer är ett problem i den växande e-handelskonsumtionen av mode och shopping online har gjort det mycket lättare för konsumenter att konsumera. Ändå glöms returprocessen ofta bort på grund av bekvämligheten som är online shopping. LÄS MER

3. 2. Return policies for online clothing retailers - A study of the return policy leniency and the importance of return policies to retailers and consumers

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Marios Melachroinos; Morteza Yahyaei Bavil; [2020-06-15]
   Nyckelord :Product returns; reverse logistics; return management; customer loyalty; retention;

   Sammanfattning : Problem discussion and objective: Clothing product returns have become a real challenge in today's world as more consumers are experiencing online shopping, replacing the traditional physical shopping experience. In order to deal with this challenge, online retailers are in great need to take advantage of their reverse flow using efficient return management strategies. LÄS MER

4. 3. The point of no return - En kvalitativ studie om Sustainable Return Management

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Therese Alm; Louise Strömberg; [2020]
   Nyckelord :Return Management; Sustainability; Fashion Retailers; Online; Return Policy Leniency;

   Sammanfattning : In the fashion industry, return rates are considerably higher online compared to physical stores. Lately, return policies have gathered increased practical and academic attention. Mainly in terms of maximizing profitability, increasing loyalty and dealing with non-profitable customer behaviour such as serial returners. LÄS MER

5. 4. Http://www the effect of service determinants on customer purchase and return behavior in the online fashion industry

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Louise Burman; Emelie Stricker; [2018]
   Nyckelord :Service determinants; online customer behavior; purchase policies; return policies; hedonic and utilitarian motivations;

   Sammanfattning : To be present online is seen, in recent time, as a necessity for fashion companies in order to sustain on the market. Since online shopping lack the opportunity for customers to try on purchased products it entails a risk of experiencing dissatisfaction when orders are received. LÄS MER

7. 5. Return Policy Signaling: An Explorative Study of Swedish E-tailers’

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Rahim Saleh; [2017]
   Nyckelord :Return policies; Signaling theory; Information asymmetry; E-commerce.; Social Sciences;

   Sammanfattning : Purpose: Return policies are an important component for consumers when making a decision to transact with an E-tailer, as such it is equally important for E-tailers’ that the returns policy aids in this decision by reducing information asymmetry. While lenient return policies have the ability to influence the customer positively, they are also subject to opportunistic behavior from consumers, as such E-tailer’s face considerable uncertainty about how to set returns policies. LÄS MER