Sökning: "post purchase behavior"

Visar resultat 1 - 5 av 35 uppsatser innehållade orden post purchase behavior.

  1. 1. Organisationellt köpbeteende : En studie om köpbeteende inom B2B med fokus påålder, roll & bransch.

    Kandidat-uppsats, Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Författare :Gabriel Wall; Robin Mehta; [2023]
    Nyckelord :Organizational buying behavior; Marketing; Post-war generation; Generation X; Generation Y.; Organisationellt köpbeteende; Marknadsföring; Efterkrigsgeneration; Generation X; Generation Y.;

    Sammanfattning : This study consists of a survey among the customers of an ITservice company. The survey examines organizational buyingbehavior in relation to the factors of age, role, and industry.Age is divided into three generations: the post-wargeneration, Generation X, and Generation Y. LÄS MER

  3. 2. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Elin Egelbäck Starud; Elsa Claesson; [2023]
    Nyckelord :Influencer Marketing; Fast Fashion; Social Media; Impulsive Buying; Consumer Behavior; Purchase Intention; Discount Codes; Time Limitation; Trust; Five-Step Purchase Decision Process;

    Sammanfattning : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. LÄS MER

  4. 3. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Amanda Hallberg; [2023]
    Nyckelord :Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

    Sammanfattning : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. LÄS MER

  5. 4. Strikta returpolicyers påverkan på konsumenters köpvilja

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Claudia Inal; Mario Gabrail; [2023]
    Nyckelord :Strict return policy; lenient return policy; willingness to buy; customer loyalty; post purchase behavior; Strikt returpolicy; liberal returpolicy; köpvilja; kundlojalitet; efterköpsbeteende;

    Sammanfattning : Returer är ett problem i den växande e-handelskonsumtionen av mode och shopping online har gjort det mycket lättare för konsumenter att konsumera. Ändå glöms returprocessen ofta bort på grund av bekvämligheten som är online shopping. LÄS MER

  7. 5. Return for Free or Charge a Fee? - An experimental study of how a free return policy influences Swedish consumers' product quality perception and return intention in e-commerce

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Bianca Johansson; Helena Zhang; [2022]
    Nyckelord :Customer returns; Product returns; Return policy leniency; Free return policy; Return intentions;

    Sammanfattning : As the e-commerce market is rapidly growing and the number of retailers offering a free return policy is on the rise, the issue of increased customer returns and their effects on consumer cognition and behavior needs to be addressed. Therefore, the purpose of this study is to gain insights on how a free return policy affects the product quality perception of Swedish consumers in an e-commerce setting, both in the pre-purchase and the post-purchase stage. LÄS MER