Sökning: "Return Policy Leniency"

Hittade 4 uppsatser innehållade orden Return Policy Leniency.

1. 1. Return for Free or Charge a Fee? - An experimental study of how a free return policy influences Swedish consumers' product quality perception and return intention in e-commerce

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Bianca Johansson; Helena Zhang; [2022]
   Nyckelord :Customer returns; Product returns; Return policy leniency; Free return policy; Return intentions;

   Sammanfattning : As the e-commerce market is rapidly growing and the number of retailers offering a free return policy is on the rise, the issue of increased customer returns and their effects on consumer cognition and behavior needs to be addressed. Therefore, the purpose of this study is to gain insights on how a free return policy affects the product quality perception of Swedish consumers in an e-commerce setting, both in the pre-purchase and the post-purchase stage. LÄS MER

3. 2. Return policies for online clothing retailers - A study of the return policy leniency and the importance of return policies to retailers and consumers

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Marios Melachroinos; Morteza Yahyaei Bavil; [2020-06-15]
   Nyckelord :Product returns; reverse logistics; return management; customer loyalty; retention;

   Sammanfattning : Problem discussion and objective: Clothing product returns have become a real challenge in today's world as more consumers are experiencing online shopping, replacing the traditional physical shopping experience. In order to deal with this challenge, online retailers are in great need to take advantage of their reverse flow using efficient return management strategies. LÄS MER

4. 3. The point of no return - En kvalitativ studie om Sustainable Return Management

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Therese Alm; Louise Strömberg; [2020]
   Nyckelord :Return Management; Sustainability; Fashion Retailers; Online; Return Policy Leniency;

   Sammanfattning : In the fashion industry, return rates are considerably higher online compared to physical stores. Lately, return policies have gathered increased practical and academic attention. Mainly in terms of maximizing profitability, increasing loyalty and dealing with non-profitable customer behaviour such as serial returners. LÄS MER

5. 4. The Unsustainable Cost of Free Returns - Can It Be Solved? A quantitative study exploring the retailer- and service effects caused by a potential solution to nowadays unsustainable return policies.

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Sandra Egelbäck Starud; Viktor Gärdhammar; [2019]
   Nyckelord :Return Policy; Price Differentiation; Environmental CSR; E-commerce; Product Returns;

   Sammanfattning : These days, the increasing amount of product returns affects both e-commerce profitability and environmental sustainability negatively. But what is the root cause of these issues? Well, the fueling of today's product returns is the "free of charge" returns offered by almost half of all the retailers. LÄS MER